Trends · data through September 2026

Grocery & Convenience trends in Provo-Orem-Lehi, UT

Iceflower tracks 121 stores from 92 grocery & convenience chains in Provo-Orem-Lehi, UT. Costco grew fastest over the last year, ahead of Macey's and Good Earth Markets.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
92
Tracked stores
121
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Costco and Macey's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Costco - +4.6%
2 Macey's - +1.1%
3 Good Earth Markets - -1.5%
4 Smith's Food and Drug Stores - -3.1%
5 Ream's - -6.3%
  • Supermarkets
  • Upscale & Natural Grocers
  • Other grocery stores
  • Farm
  • Liquor Store
  • Warehouse Club
  • Corner Stores & Bodegas
  • Other categories

Store footprint

Store map

121 tracked store locations in Provo-Orem-Lehi, UT, colored by category. The top 5 chains by store count run 28 of the 121 stores (23%); 81 of the 92 tracked chains have a single store here. 15% of the tracked grocery & convenience stores here are upscale & natural grocers, against 9% across Utah.

  • Supermarkets (29)
  • Upscale & Natural Grocers (18)
  • Other grocery stores (17)
  • Farm (9)
  • Liquor Store (8)
  • Warehouse Club (6)
  • Corner Stores & Bodegas (6)
  • Other categories

Top tracked chains by store count

  • 1 Macey's 10
  • 2 Smith's Food and Drug Stores 8
  • 3 Costco 4
  • 4 Ream's 3
  • 5 Good Earth Markets 3
  • 6 Harmons 2
  • 7 Ridley's Family Markets 2
  • 8 Utah State Liquor Store 2
  • 9 Mosida Market 2
  • 10 DABS Utah State Liquor Store 2
  • 11 Harward Farms 2
  • 12 Utah Cow Cuddle 1
  • 13 Christopher's Herb Shop 1
  • 14 Peterson Trees 1
  • 15 Dynamic Equestrian 1
  • 16 BYU Creamery at Wyview 1
  • 17 Allred Orchards 1
  • 18 Taylor's General Store 1
  • 19 CBD Essentials 1
  • 20 Rinconcito de las Americas 1
  • 21 McMullin Orchards 1
  • 22 El Pueblo Market 1
  • 23 Lee's Roundup & Deli - Lehi 1
  • 24 La Michoacana Max 1
  • 25 Khorasan Mills 1
  • 26 Hickory Farms Holiday Market 1
  • 27 Zuqueso Zuliano LLC 1
  • 28 Organa International 1
  • 29 1st Oriental Market 1
  • 30 Snuck Farm 1
  • 31 Ivanov's Market 1
  • 32 Thrive Life 1
  • 33 State Liquor Agent 1
  • 34 Lemon & Sage Artisan Kitchens, Bakery & Market 1
  • 35 Frostbite Foods 1
  • 36 Kar's 1
  • 37 Young Living Lavender Farm 1
  • 38 Eagle Mountain Farmers Market 1
  • 39 Black Rifle Coffee Company 1
  • 40 TGS Payson Liquor Agency 1
  • 41 Rocky Top Fruit Farm 1
  • 42 Nephi Liquor Agency 1
  • 43 A Country Farm Pumpkin Patch 1
  • 44 Peak Wellness & Nutrition 1
  • 45 Provo Farmers Market 1
  • 46 Mom's Place Gluten-Free 1
  • 47 Sweet Berry Farms 1
  • 48 Rosehill Dairy 1
  • 49 Crandall's Fruit Farm and Greenhouse 1
  • 50 The Pumpkin Patch 1

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