Trends · data through September 2026

Food & Drink trends in Houston-Pasadena-The Woodlands, TX

Iceflower tracks 15,805 stores from 8,567 food & drink chains in Houston-Pasadena-The Woodlands, TX. Firehouse Subs grew fastest over the last year, ahead of KPOT Korean BBQ & Hot Pot and Local Table.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
8,567
Tracked stores
15,805
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Firehouse Subs and KPOT Korean BBQ & Hot Pot sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Firehouse Subs ▲20 +18.8%
2 KPOT Korean BBQ & Hot Pot ▲16 +18.3%
3 Local Table ▲12 +17.0%
4 Taquerias Arandas ▲14 +15.4%
5 Yard House ▲7 +14.9%
6 Nothing Bundt Cakes ▲12 +14.8%
7 Mi Rancho ▲13 +14.5%
8 Five Guys ▲9 +13.1%
9 Adriatic Cafe Italian Grill ▲12 +12.8%
10 Dunkin' ▲16 +12.2%
11 North Italia ▲8 +12.0%
12 Black Bear Diner ▲5 +11.4%
13 LongHorn Steakhouse ▲3 +11.0%
14 Grimaldi's ▲6 +10.3%
15 Burger King ▲1 +9.4%

Store footprint

Store map

15,805 tracked store locations in Houston-Pasadena-The Woodlands, TX, colored by category. The top 5 chains by store count run 1,326 of the 15,805 stores (8%); 7,589 of the 8,567 tracked chains have a single store here.

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