Growth
Mi Rancho against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mi Rancho's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 29 | Mi Rancho | +2.0% |
Share of tracked category spend, indexed
Store footprint
Store map
38 tracked Mi Rancho locations across 22 US states. Texas, Virginia, and Georgia hold 34% of them.
Tracked stores by state
- Texas 5
- Virginia 5
- Georgia 3
- South Carolina 3
- Arizona 2
- Illinois 2
- New York 2
- Pennsylvania 2
- California 1
- Kansas 1
- Kentucky 1
- Massachusetts 1
- Maryland 1
- Minnesota 1
- Missouri 1
- North Carolina 1
- New Jersey 1
- Ohio 1
- Oklahoma 1
- Tennessee 1
- Utah 1
- West Virginia 1
Customer overlap
Who shops at Mi Rancho
Tracked chains Mi Rancho customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Barnwell IGA
100
Palmetto Roads
93
Russell's Pizza
92
Sport's Convience Store
90
The Pumping Station
80
Grumpy's Sports Pub
73
Agave real azul
67
Bi-Rite Food Stores
67
Lueken's Village Foods
66
Diablo's Southwest Grill
65
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