Growth
Marble Slab Creamery against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Marble Slab Creamery's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 18 | Marble Slab Creamery | -6.5% |
Share of tracked category spend, indexed
Store footprint
Store map
174 tracked Marble Slab Creamery locations across 16 US states. Texas, South Carolina, and Georgia hold 72% of them.
Tracked stores by state
- Texas 103
- South Carolina 13
- Georgia 10
- Louisiana 9
- Florida 8
- Alabama 6
- Tennessee 6
- Arkansas 4
- Mississippi 4
- North Carolina 3
- Oklahoma 3
- Alaska 1
- California 1
- Maryland 1
- Ohio 1
- Oregon 1
Customer overlap
Who shops at Marble Slab Creamery
Tracked chains Marble Slab Creamery customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends