Trends · data through September 2026

Thai, Vietnamese, Filipino & Hawaiian in Houston-Pasadena-The Woodlands, TX

Iceflower tracks 363 stores from 323 Thai, Vietnamese, Filipino & Hawaiian chains in Houston-Pasadena-The Woodlands, TX. Pho Saigon grew fastest over the last year, ahead of Jollibee and Thai Cottage.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
323
Tracked stores
363
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Thai, Vietnamese, Filipino & Hawaiian chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Pho Saigon and Jollibee sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 P Pho Saigon - +7.3%
2 J Jollibee logo Jollibee - -1.6%
3 T Thai Cottage logo Thai Cottage - -19.3%
4 N Nara Thai - -26.8%
  • Pho Ben
  • Pho Saigon
  • Jollibee
  • Yummy Pho & Bo Ne
  • Pho Vi Vi
  • Ahi Poke
  • Wrap & Roll
  • Other tracked chains

Store footprint

Store map

363 tracked store locations in Houston-Pasadena-The Woodlands, TX. The 7 largest tracked chains are highlighted.

  • Pho Ben (2)
  • Pho Saigon (5)
  • Jollibee (3)
  • Yummy Pho & Bo Ne (2)
  • Pho Vi Vi (1)
  • Ahi Poke (2)
  • Wrap & Roll (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 T Thai Cottage logo Thai Cottage 6
  • 2 P Pho Saigon 5
  • 3 N Nara Thai 4
  • 4 P Pokeworks logo Pokeworks 3
  • 5 J Jollibee logo Jollibee 3
  • 6 L L&L Hawaiian Barbecue logo L&L Hawaiian Barbecue 2
  • 7 P Paris Banh Mi logo Paris Banh Mi 2
  • 8 T Thai Jasmine 2
  • 9 A Anothai Cuisine logo Anothai Cuisine 2
  • 10 V Vietsubs & Boba Tea 2
  • 11 S Saigon Pho 2
  • 12 T Thaicoon Restaurant & Pub 2
  • 13 T Thai Curry 2
  • 14 Z ZapVor by Thai Spice 2
  • 15 G Ginger Thai Cuisine 2
  • 16 T Thai Bistro 2
  • 17 T Thai Stellar 2
  • 18 P Pho Binh 2
  • 19 P Ploy Thai Cuisine logo Ploy Thai Cuisine 2
  • 20 P Pho Ben 2
  • 21 P Phat Eatery 2
  • 22 A Ahi Poke 2
  • 23 W Wrap & Roll 2
  • 24 Y Yummy Pho & Bo Ne 2
  • 25 K Kim Son 2
  • 26 V Vn'Wich Cafe 1
  • 27 L LES BA'GET 1
  • 28 J Justa Pho Unique & Authentic 1
  • 29 B Baytown Thai Kitchen 1
  • 30 T TB Pho and Grill 1
  • 31 M MaiAsianbox Thai Food 1
  • 32 B Basil House 1
  • 33 P Pho Quynh 1
  • 34 N Nidda Thai Cuisine 1
  • 35 M Magnolia Thai Restaurant 1
  • 36 P Pho Basil 1
  • 37 S Simply Pho and Bo Ne 1
  • 38 T Thai Spice Noodle & Sushi House 1
  • 39 K Kim Long Vietnamese Restaurant 1
  • 40 N Nam Noodles and More 1
  • 41 T Thai Cafe 1
  • 42 O Old Saigon Cafe 1
  • 43 P Pho Tan An 1
  • 44 T Thai Square 1
  • 45 I Imperial Pho logo Imperial Pho 1
  • 46 L Let’s Pho 1
  • 47 B Bay Poke 1
  • 48 T Tex Pho 1
  • 49 J J.A.M Viet Kitchen & Bar 1
  • 50 T Thai Table 1

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