Growth
North Italia against its category
The biggest tracked US upscale casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks North Italia's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | The Cheesecake Factory | +0.8% |
| 2 | Yard House | +4.8% |
| 3 | P.F. Chang's | -6.2% |
| 4 | Cooper's Hawk Winery & Restaurant | +4.6% |
| 5 | Bonefish Grill | -2.1% |
| 6 | Firebirds Wood Fired Grill | -1.8% |
| 7 | Maggiano's Little Italy | -7.7% |
| 8 | The Melting Pot | -15.0% |
| 9 | North Italia | +4.9% |
| 10 | J. Alexander's | -1.9% |
Share of tracked category spend, indexed
Store footprint
Store map
48 tracked North Italia locations across 15 US states and DC. California, Texas, and Arizona hold 52% of them.
Tracked stores by state
- California 9
- Texas 9
- Arizona 7
- Florida 4
- North Carolina 4
- Georgia 2
- Nevada 2
- Tennessee 2
- Virginia 2
- Alabama 1
- Colorado 1
- District of Columbia 1
- Idaho 1
- Kansas 1
- Pennsylvania 1
- Utah 1
Customer overlap
Who shops at North Italia
Tracked chains North Italia customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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