Growth
5.11 Tactical against its category
The biggest tracked US tactical, hunting & fishing chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks 5.11 Tactical's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | 5.11 Tactical | -3.9% |
| 2 | Turner's Outdoorsman | +5.0% |
| 3 | Fin Feather Fur Outfitters | +4.1% |
| 4 | Orvis | -23.6% |
| 5 | General Jackson's Inc | +2.4% |
| 6 | Mohawk Army Navy | +0.8% |
| 7 | Smith Farm Supply | +12.7% |
| 8 | SITKA Gear | +9.7% |
| 9 | Englund Marine & Industrial Supply | - |
| 10 | Bucks & Jakes Outfitters | +13.0% |
Share of tracked category spend, indexed
Store footprint
Store map
114 tracked 5.11 Tactical locations across 33 US states. Texas, California, and Florida hold 46% of them.
Tracked stores by state
- Texas 24
- California 22
- Florida 7
- Virginia 6
- North Carolina 5
- Arizona 4
- Tennessee 4
- Alabama 3
- Colorado 3
- Georgia 3
- Missouri 3
- Oklahoma 3
- Illinois 2
- Kansas 2
- Nevada 2
- Ohio 2
- Oregon 2
- Pennsylvania 2
- Delaware 1
- Hawaii 1
- Idaho 1
- Indiana 1
- Massachusetts 1
- Maryland 1
- Michigan 1
- Minnesota 1
- Nebraska 1
- New Jersey 1
- New Mexico 1
- New York 1
- South Carolina 1
- Utah 1
- Washington 1
Customer overlap
Who shops at 5.11 Tactical
Tracked chains 5.11 Tactical customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends