Growth
5.11 Tactical against its category
The biggest tracked US sporting goods stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks 5.11 Tactical's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
DICK'S Sporting Goods
|
-1.7% |
| 2 |
A
Academy Sports + Outdoors
|
+4.4% |
| 3 |
N
Nike
|
-7.2% |
| 4 |
B
Bass Pro Shops
|
+11.1% |
| 5 |
S
Scheels
|
+7.4% |
| 6 |
S
Sportsman's Warehouse
|
-1.7% |
| 7 |
D
Dunham's Sports
|
+2.3% |
| 8 |
C
Cabela's
|
-9.4% |
| 9 |
R
Rally House
|
+5.3% |
| 10 |
P
PGA TOUR Superstore
|
+5.1% |
| 21 |
5
5.11 Tactical
|
+1.1% |
Share of tracked category spend, indexed
Store footprint
Store map
119 tracked 5.11 Tactical locations across 33 US states.
Tracked stores by state
- Texas 25
- California 24
- Florida 7
- Virginia 7
- North Carolina 5
- Arizona 4
- Tennessee 4
- Alabama 3
- Colorado 3
- Georgia 3
- Missouri 3
- Oklahoma 3
- Illinois 2
- Kansas 2
- New Mexico 2
- Nevada 2
- Ohio 2
- Oregon 2
- Pennsylvania 2
- Delaware 1
- Hawaii 1
- Idaho 1
- Indiana 1
- Massachusetts 1
- Maryland 1
- Michigan 1
- Minnesota 1
- Nebraska 1
- New Jersey 1
- New York 1
- South Carolina 1
- Utah 1
- Washington 1
Customer overlap
Who shops at 5.11 Tactical
Tracked chains 5.11 Tactical customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Semper-Fi Guns
91
G
Guerrilla Armament
72
F
Freedom Shooting Center
68
Freedom Shooting Center
68
M
MCX
59
MCX
59
More trends