Growth
5.11 Tactical against its category
The biggest tracked US sporting goods stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks 5.11 Tactical's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
DICK'S Sporting Goods
|
-0.4% |
| 2 |
A
Academy Sports + Outdoors
|
+2.4% |
| 3 |
N
Nike
|
-3.6% |
| 4 |
B
Bass Pro Shops
|
+14.4% |
| 5 |
S
Scheels
|
+1.8% |
| 6 |
S
Sportsman's Warehouse
|
-0.2% |
| 7 |
D
Dunham's Sports
|
-5.2% |
| 8 |
C
Cabela's
|
-14.8% |
| 9 |
R
Rally House
|
+19.8% |
| 10 |
G
Golf Galaxy
|
+6.1% |
| 20 |
5
5.11 Tactical
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
56 tracked 5.11 Tactical locations across 22 US states.
Tracked stores by state
- Texas 12
- California 7
- Florida 5
- Virginia 5
- Arizona 3
- North Carolina 3
- Tennessee 3
- Colorado 2
- Illinois 2
- Ohio 2
- Delaware 1
- Georgia 1
- Hawaii 1
- Idaho 1
- Indiana 1
- Maryland 1
- Michigan 1
- New Mexico 1
- Nevada 1
- Pennsylvania 1
- South Carolina 1
- Utah 1
Customer overlap
Who shops at 5.11 Tactical
Tracked chains 5.11 Tactical customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Semper-Fi Guns
100
F
Freedom Shooting Center
78
Freedom Shooting Center
78
G
Guerrilla Armament
77
M
MCX
60
MCX
60
G
Green Top Sporting Goods
54
Green Top Sporting Goods
54
More trends