Trends · data through September 2026

Grocery & Convenience trends in Fresno, CA

Iceflower tracks 448 stores from 367 grocery & convenience chains in Fresno, CA. Vallarta Supermarkets grew fastest over the last year, ahead of Grocery Outlet and Sprouts Farmers Market.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
367
Tracked stores
448
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Vallarta Supermarkets and Grocery Outlet sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Vallarta Supermarkets - +17.6%
2 Grocery Outlet ▲2 +14.3%
3 Sprouts Farmers Market - +8.1%
4 Shop N Go - +6.1%
5 Valley Food Market - +3.3%
6 Trader Joe's - +1.9%
7 Costco - +0.7%
8 Smart & Final - -0.5%
9 WinCo - -3.9%
10 Vons - -4.4%
11 FoodMaxx - -9.6%
12 Food 4 Less ▼1 -11.5%
13 Save Mart - -13.2%
14 Foods Co ▼1 -19.6%
15 MGA Liquor - -19.8%

Store footprint

Store map

448 tracked store locations in Fresno, CA, colored by category. The top 5 chains by store count run 42 of the 448 stores (9%); 335 of the 367 tracked chains have a single store here. 15% of the tracked grocery & convenience stores here are corner stores & bodegas, against 8% across California.

Top tracked chains by store count

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