Trends · data through September 2026

Leisure & Travel trends in Fresno, CA

Iceflower tracks 223 stores from 199 leisure & travel chains in Fresno, CA. Holiday Inn Express & Suites grew fastest over the last year, ahead of Motel 6 and GameStop.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
199
Tracked stores
223
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Holiday Inn Express & Suites and Motel 6 sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Holiday Inn Express & Suites ▲1 +13.2%
2 Motel 6 - -8.4%
3 GameStop - -13.5%
4 La Quinta Inn & Suites - -15.4%
5 Hampton Inn & Suites ▼1 -36.4%
  • Hotels & Rentals
  • Park
  • Golf Course
  • Resort
  • Movie Theater
  • Family Fun Centers
  • Video Games
  • Other categories

Store footprint

Store map

223 tracked store locations in Fresno, CA, colored by category. The top 5 chains by store count run 19 of the 223 stores (9%); 184 of the 199 tracked chains have a single store here. 5% of the tracked leisure & travel stores here are parks, against 8% across California.

  • Hotels & Rentals (68)
  • Park (12)
  • Golf Course (11)
  • Resort (10)
  • Movie Theater (9)
  • Family Fun Centers (7)
  • Video Games (7)
  • Other categories

Top tracked chains by store count

More trends

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