Growth
Kirkland's against its category
The biggest tracked US home decor chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Kirkland's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | At Home | -4.5% |
| 2 | Cost Plus World Market | - |
| 3 | Kirkland's | -2.1% |
| 4 | Old Time Pottery | -62.1% |
| 5 | World Market | - |
| 6 | Blinds To Go | -34.3% |
| 7 | Visual Comfort & Co. | +7.2% |
| 8 | Colorize INC | - |
| 9 | Magnolia Market | - |
| 10 | EverLights | - |
Share of tracked category spend, indexed
Store footprint
Store map
361 tracked Kirkland's locations across 36 US states. Texas, Florida, and Georgia hold 30% of them.
Tracked stores by state
- Texas 55
- Florida 31
- Georgia 22
- Tennessee 21
- North Carolina 20
- California 17
- Alabama 15
- Pennsylvania 13
- Indiana 12
- Louisiana 12
- Michigan 11
- South Carolina 11
- Arizona 10
- Illinois 10
- Kentucky 10
- Missouri 10
- Ohio 10
- Virginia 10
- Oklahoma 7
- Mississippi 6
- New Jersey 6
- Arkansas 5
- Wisconsin 5
- Delaware 4
- Kansas 4
- Minnesota 4
- Colorado 3
- Iowa 3
- New York 3
- Maryland 2
- North Dakota 2
- Nebraska 2
- Nevada 2
- New Mexico 1
- South Dakota 1
- West Virginia 1
Customer overlap
Who shops at Kirkland's
Tracked chains Kirkland's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends