Growth
Chico's against its category
The biggest tracked US women's classic chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Chico's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Maurices | +6.6% |
| 2 | LOFT | +0.7% |
| 3 | Chico's | +0.8% |
| 4 | Lane Bryant | -2.5% |
| 5 | TALBOTS | +8.9% |
| 6 | White House Black Market | -7.6% |
| 7 | J.Jill | +10.6% |
| 8 | Tommy Bahama | -42.4% |
| 9 | Ann Taylor | +12.0% |
| 10 | Country Store | +4.4% |
Share of tracked category spend, indexed
Store footprint
Store map
518 tracked Chico's locations across 45 US states and 1 territory. California, Florida, and Texas hold 30% of them.
Tracked stores by state
- California 54
- Florida 51
- Texas 50
- Pennsylvania 26
- Georgia 22
- Illinois 18
- North Carolina 18
- Ohio 18
- Virginia 17
- Michigan 16
- Arizona 15
- New Jersey 15
- Maryland 14
- Tennessee 14
- South Carolina 13
- New York 11
- Alabama 10
- Indiana 10
- Massachusetts 10
- Minnesota 9
- Washington 9
- Connecticut 8
- Louisiana 8
- Missouri 8
- Colorado 7
- Kentucky 6
- Mississippi 6
- Nevada 6
- Oregon 6
- Wisconsin 6
- Oklahoma 5
- Arkansas 4
- New Mexico 4
- Utah 4
- Kansas 3
- Delaware 2
- Maine 2
- Nebraska 2
- New Hampshire 2
- Puerto Rico 2
- West Virginia 2
- Iowa 1
- Idaho 1
- Montana 1
- North Dakota 1
- Rhode Island 1
Customer overlap
Who shops at Chico's
Tracked chains Chico's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends