Growth
Chico's against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Chico's's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+12.0% |
| 2 |
B
Burlington
|
+5.0% |
| 3 |
O
Old Navy
|
-1.6% |
| 4 |
A
American Eagle
|
-2.2% |
| 5 |
V
Victoria's Secret
|
+6.2% |
| 6 |
L
lululemon
|
+4.5% |
| 7 |
H
H&M
|
-7.0% |
| 8 |
M
Men's Wearhouse
|
+0.6% |
| 9 |
Z
Zara
|
+1.4% |
| 10 |
B
Bealls
|
+1.7% |
| 45 |
C
Chico's
|
-6.8% |
Share of tracked category spend, indexed
Store footprint
Store map
515 tracked Chico's locations across 45 US states and 1 territory.
Tracked stores by state
- California 52
- Florida 51
- Texas 49
- Pennsylvania 25
- Georgia 22
- Illinois 18
- Ohio 18
- North Carolina 17
- Virginia 17
- Michigan 16
- Maryland 15
- New Jersey 15
- Tennessee 15
- Arizona 14
- South Carolina 14
- New York 13
- Massachusetts 11
- Alabama 10
- Indiana 10
- Minnesota 9
- Washington 9
- Missouri 8
- Colorado 7
- Connecticut 7
- Louisiana 7
- Oregon 7
- Kentucky 6
- Wisconsin 6
- Mississippi 5
- Nevada 5
- Oklahoma 5
- Arkansas 4
- New Mexico 4
- Kansas 3
- Utah 3
- Delaware 2
- Maine 2
- North Dakota 2
- Nebraska 2
- New Hampshire 2
- Puerto Rico 2
- West Virginia 2
- Iowa 1
- Idaho 1
- Montana 1
- Rhode Island 1
Customer overlap
Who shops at Chico's
Tracked chains Chico's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends