Growth
Chico's against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Chico's's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+7.6% |
| 2 |
B
Burlington
|
+2.5% |
| 3 |
O
Old Navy
|
0.0% |
| 4 |
A
American Eagle
|
-10.1% |
| 5 |
V
Victoria's Secret
|
+3.7% |
| 6 |
L
lululemon
|
+7.9% |
| 7 |
H
H&M
|
-8.8% |
| 8 |
Z
Zara
|
-0.9% |
| 9 |
M
Men's Wearhouse
|
-2.9% |
| 10 |
D
dd's DISCOUNTS
|
- |
| 69 |
C
Chico's
|
-5.8% |
Share of tracked category spend, indexed
Store footprint
Store map
70 tracked Chico's locations across 24 US states.
Tracked stores by state
- Florida 9
- Ohio 9
- Virginia 8
- Maryland 7
- Pennsylvania 6
- New York 5
- South Carolina 4
- Indiana 3
- Alabama 2
- Michigan 2
- Utah 2
- Arizona 1
- California 1
- Colorado 1
- Delaware 1
- Georgia 1
- Idaho 1
- Kentucky 1
- Massachusetts 1
- Mississippi 1
- North Carolina 1
- Texas 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Chico's
Tracked chains Chico's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
J
J.Jill
76
J.Jill
76
C
Chico's Off The Rack
53
Chico's Off The Rack
53
A
Anthony's Ladies Apparel
34
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