Trends · data through August 2026

Retail trends in St. Louis, MO-IL

Iceflower tracks 1,235 stores from 430 retail chains in St. Louis, MO-IL. Burlington grew fastest over the last year, ahead of Marshalls and Vintage Stock.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
430
Tracked stores
1,235
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Burlington and Marshalls sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Burlington logo Burlington ▲4 +17.0%
2 M Marshalls logo Marshalls - +16.7%
3 V Vintage Stock logo Vintage Stock ▲8 +16.3%
4 D Dollar Tree logo Dollar Tree - +13.9%
5 P Pet Supplies Plus logo Pet Supplies Plus ▲5 +13.1%
6 H Hobby Lobby logo Hobby Lobby ▲1 +12.6%
7 T Tractor Supply Co. logo Tractor Supply Co. ▲6 +10.9%
8 H Hibbett Sports logo Hibbett Sports ▲3 +10.7%
9 G Goodwill logo Goodwill ▲1 +10.6%
10 R Ross Dress for Less logo Ross Dress for Less ▲2 +10.5%
11 P Play It Again Sports logo Play It Again Sports ▲8 +10.1%
12 F Five Below logo Five Below ▲2 +10.1%
13 O Office Depot logo Office Depot ▲2 +8.5%
14 D DICK'S Sporting Goods logo DICK'S Sporting Goods ▼1 +8.2%
15 P Pandora logo Pandora ▲3 +7.9%

Store footprint

Store map

1,235 tracked store locations in St. Louis, MO-IL, colored by category.

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