Trends · data through September 2026

Retail trends in St. Louis, MO-IL

Iceflower tracks 2,812 stores from 1,449 retail chains in St. Louis, MO-IL. Ross Dress for Less grew fastest over the last year, ahead of Ollie's Bargain Outlet and Joe's Market Basket.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,449
Tracked stores
2,812
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Ross Dress for Less and Ollie's Bargain Outlet sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Ross Dress for Less ▲2 +19.0%
2 Ollie's Bargain Outlet ▲10 +18.5%
3 Joe's Market Basket ▲11 +18.1%
4 Five Below ▲2 +16.1%
5 Goodwill ▲2 +14.7%
6 Wild Birds Unlimited ▲3 +13.9%
7 Charlotte Russe ▲4 +13.4%
8 Half Price Books ▲10 +13.4%
9 Uptown Cheapskate ▲7 +12.8%
10 Kirkland's ▲6 +12.8%
11 Guitar Center ▲6 +12.3%
12 Dollar Tree ▲1 +10.3%
13 Coach ▲5 +9.2%
14 Michaels ▲3 +8.1%
15 Once Upon A Child ▲3 +7.7%

Store footprint

Store map

2,812 tracked store locations in St. Louis, MO-IL, colored by category. The top 5 chains by store count run 431 of the 2,812 stores (15%); 1,214 of the 1,449 tracked chains have a single store here. 15% of the tracked retail stores here are discount stores, against 21% across Missouri.

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