Trends · data through September 2026

Health & Beauty trends in St. Louis, MO-IL

Iceflower tracks 2,792 stores from 1,927 health & beauty chains in St. Louis, MO-IL. Esse Health grew fastest over the last year, ahead of Mercy Pharmacy and Forefront Dermatology.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,927
Tracked stores
2,792
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Esse Health and Mercy Pharmacy sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Esse Health ▲6 +19.7%
2 Mercy Pharmacy ▲1 +19.5%
3 Forefront Dermatology - +17.7%
4 Medicine Shoppe ▲2 +17.4%
5 LensCrafters ▲1 +13.0%
6 State Beauty Supply ▲2 +11.7%
7 Fox Creek Veterinary Hospital ▲2 +11.5%
8 Massage Envy ▲2 +11.4%
9 Hollywood Beauty Supply ▲3 +11.3%
10 CVS Pharmacy - +9.7%
11 Clarkson Eyecare - +9.6%
12 Star Nails ▲3 +9.4%
13 Midwest Eye Associates ▲4 +8.8%
14 Pro Nails ▲2 +6.7%
15 Fantastic Sams ▲1 +6.4%

Store footprint

Store map

2,792 tracked store locations in St. Louis, MO-IL, colored by category. The top 5 chains by store count run 403 of the 2,792 stores (14%); 1,770 of the 1,927 tracked chains have a single store here. 8% of the tracked health & beauty stores here are dentists, against 6% across Missouri.

Top tracked chains by store count

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