Trends · data through September 2026

Discount Stores in St. Louis, MO-IL

Iceflower tracks 417 stores from 24 discount store chains in St. Louis, MO-IL. Ollie's Bargain Outlet grew fastest over the last year, ahead of Five Below and Dollar Tree.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
24
Tracked stores
417
Consumer panel
130M+

Growth ranking

Fastest-growing tracked discount store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Ollie's Bargain Outlet and Five Below sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Ollie's Bargain Outlet - +13.5%
2 Five Below - +11.2%
3 Dollar Tree - +5.7%
4 Dollar General - -1.0%
5 Family Dollar - -5.7%
6 pOpshelf ▲1 -26.6%
7 Big Lots ▼1 -100.0%
  • Dollar General
  • Dollar Tree
  • Family Dollar
  • Five Below
  • Ollie's Bargain Outlet
  • Crazy Deals New Halls Ferry
  • pOpshelf
  • Other tracked chains

Store footprint

Store map

417 tracked store locations in St. Louis, MO-IL. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 390 of the 417 stores (94%); 16 of the 24 tracked chains have a single store here. 15% of the tracked retail stores here are discount stores, against 21% across Missouri.

  • Dollar General (195)
  • Dollar Tree (90)
  • Family Dollar (74)
  • Five Below (22)
  • Ollie's Bargain Outlet (5)
  • Crazy Deals New Halls Ferry (1)
  • pOpshelf (3)
  • Other tracked chains

Top tracked chains by store count

More trends

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