Trends · data through September 2026

Sporting Goods Stores in St. Louis, MO-IL

Iceflower tracks 114 stores from 85 sporting goods store chains in St. Louis, MO-IL. Soccer Master grew fastest over the last year, ahead of DICK'S Sporting Goods and Pure Hockey.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
85
Tracked stores
114
Consumer panel
130M+

Growth ranking

Fastest-growing tracked sporting goods store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Soccer Master and DICK'S Sporting Goods sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Soccer Master - +10.1%
2 DICK'S Sporting Goods - +0.3%
3 Pure Hockey - -1.9%
4 Play It Again Sports - -7.6%
5 Trek Bicycle - -8.1%
6 Academy Sports + Outdoors - -9.4%
7 Golf Galaxy - -15.1%
  • DICK'S Sporting Goods
  • Academy Sports + Outdoors
  • Bass Pro Shops
  • World Outdoor Emporium
  • Golf Galaxy
  • Pure Hockey
  • Play It Again Sports
  • Other tracked chains

Store footprint

Store map

114 tracked store locations in St. Louis, MO-IL. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 24 of the 114 stores (21%); 73 of the 85 tracked chains have a single store here. 4% of the tracked retail stores here are sporting goods stores, against 3% across Missouri.

  • DICK'S Sporting Goods (9)
  • Academy Sports + Outdoors (3)
  • Bass Pro Shops (2)
  • World Outdoor Emporium (2)
  • Golf Galaxy (3)
  • Pure Hockey (4)
  • Play It Again Sports (4)
  • Other tracked chains

Top tracked chains by store count

  • 1 DICK'S Sporting Goods 9
  • 2 Soccer Master 4
  • 3 Play It Again Sports 4
  • 4 Pure Hockey 4
  • 5 Trek Bicycle 3
  • 6 Big River Running Company 3
  • 7 Golf Galaxy 3
  • 8 Academy Sports + Outdoors 3
  • 9 Golf Discount of St. Louis 2
  • 10 Alpine Shop 2
  • 11 World Outdoor Emporium 2
  • 12 Bass Pro Shops 2
  • 13 West Marine 1
  • 14 Baseball Plus 1
  • 15 367 Bait Shop 1
  • 16 Gateway Disc Sports 1
  • 17 Henkel's Hook & Arrow 1
  • 18 Smokin Aces Disc Golf 1
  • 19 Dance Supply Etc 1
  • 20 St. Louis Custom Gear 1
  • 21 South City Sporting Goods 1
  • 22 Specialty Art & Design 1
  • 23 Prime Sports Midwest 1
  • 24 David's Bicycle Shop 1
  • 25 North American Outfitters 1
  • 26 Solid Impact Golf Center 1
  • 27 St Peters BMX Inc 1
  • 28 Olde Towne Fenton Cyclery 1
  • 29 Paintball Outfitters 1
  • 30 Prime Protection STL 1
  • 31 Missouri Running Company 1
  • 32 Road Crew Coffee & Cycles 1
  • 33 Forever Tennis 1
  • 34 Affton Lawn Equipment 1
  • 35 Big Shark Bicycle Company 1
  • 36 Midwest Pocket Bikes 1
  • 37 All In Bait & Tackle 1
  • 38 Lou Fusz Sports 1
  • 39 Black Bomb Fishing 1
  • 40 Big Shark West 1
  • 41 Wheelhouse Bicycle 1
  • 42 Covered Bridge Bike Rental 1
  • 43 Chip Away Lake Bait Shop 1
  • 44 Broadway Sporting 1
  • 45 Delaware North Co Sportservice 1
  • 46 Mellow Disc Golf 1
  • 47 Sunset Cyclery 1
  • 48 OMG Soccer 1
  • 49 Camper Exchange Inc 1
  • 50 Go Figure Skates 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.