Trends · data through September 2026

Retail & consumer trends in St. Louis, MO-IL

Iceflower tracks 17,094 stores from 10,037 retail and consumer chains in St. Louis, MO-IL. Ross Dress for Less grew fastest over the last year, ahead of Ollie's Bargain Outlet and Circle K.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
10,037
Tracked stores
17,094
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Ross Dress for Less and Ollie's Bargain Outlet sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Ross Dress for Less ▲6 +19.1%
2 Ollie's Bargain Outlet ▲18 +18.6%
3 Circle K - +16.8%
4 Five Below ▲8 +16.2%
5 LongHorn Steakhouse ▲15 +15.4%
6 Murphy USA ▲18 +15.2%
7 Goodwill ▲7 +14.8%
8 Plaza Tire Service ▲15 +13.7%
9 Phillips 66 Gas ▲1 +13.1%
10 Extra Space Storage ▲6 +12.8%
11 Mobil ▲10 +11.1%
12 Dollar Tree ▲4 +10.4%
13 Shell ▲6 +10.3%
14 CVS Pharmacy ▲4 +10.2%
15 Clarkson Eyecare ▲9 +10.1%

Store footprint

Store map

17,094 tracked store locations in St. Louis, MO-IL, colored by category group. The top 5 chains by store count run 744 of the 17,094 stores (4%); 9,010 of the 10,037 tracked chains have a single store here. 16% of the tracked stores here are in health & beauty, against 13% across Missouri.

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