Trends · data through August 2026

Retail & consumer trends in St. Louis, MO-IL

Iceflower tracks 7,409 stores from 3,301 retail and consumer chains in St. Louis, MO-IL. Burlington grew fastest over the last year, ahead of Marshalls and Little Caesars.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
3,301
Tracked stores
7,409
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Burlington and Marshalls sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Burlington logo Burlington ▲13 +18.5%
2 M Marshalls logo Marshalls ▲5 +18.3%
3 L Little Caesars logo Little Caesars ▲8 +16.2%
4 D Dollar Tree logo Dollar Tree ▲4 +15.4%
5 P Pet Supplies Plus logo Pet Supplies Plus ▲11 +14.6%
6 H Hobby Lobby logo Hobby Lobby ▲8 +14.1%
7 D Dirt Cheap ▲11 +12.8%
8 H Hotshots Sports Bar and Grill ▲6 +12.7%
9 T Tractor Supply Co. logo Tractor Supply Co. ▲14 +12.4%
10 H Hibbett Sports logo Hibbett Sports ▲9 +12.2%
11 G Goodwill logo Goodwill ▲7 +12.1%
12 R Ross Dress for Less logo Ross Dress for Less ▲12 +12.0%
13 R Red Lobster logo Red Lobster ▲6 +11.7%
14 F Five Below logo Five Below ▲9 +11.6%
15 S Shake Shack logo Shake Shack ▲10 +11.4%

Store footprint

Store map

7,409 tracked store locations in St. Louis, MO-IL, colored by category group.

Top tracked chains by store count

More trends

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