Trends · data through September 2026

Women's Classic in St. Louis, MO-IL

Iceflower tracks 38 stores from 8 women's classic chains in St. Louis, MO-IL. LOFT grew fastest over the last year, ahead of Chico's and Lane Bryant.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
8
Tracked stores
38
Consumer panel
130M+

Growth ranking

Fastest-growing tracked women's classic chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. LOFT and Chico's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L LOFT logo LOFT - +12.4%
2 C Chico's logo Chico's - +3.9%
3 L Lane Bryant logo Lane Bryant - -0.1%
4 M Maurices logo Maurices - -5.7%
5 T Talbots logo Talbots - -9.3%
  • Maurices
  • LOFT
  • Chico's
  • Lane Bryant
  • Talbots
  • White House Black Market
  • Ann Taylor
  • Other tracked chains

Store footprint

Store map

38 tracked store locations in St. Louis, MO-IL. The 7 largest tracked chains are highlighted.

  • Maurices (14)
  • LOFT (4)
  • Chico's (6)
  • Lane Bryant (4)
  • Talbots (5)
  • White House Black Market (2)
  • Ann Taylor (1)
  • Other tracked chains

Top tracked chains by store count

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