Growth
Wild Birds Unlimited against its category
The biggest tracked US art craft hobby stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wild Birds Unlimited's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hobby Lobby
|
+6.6% |
| 2 |
M
Michaels
|
+0.8% |
| 3 |
J
JOANN Fabric and Craft Stores
|
-26.1% |
| 4 |
S
Spirit Halloween
|
-31.0% |
| 5 |
W
Wild Birds Unlimited
|
-5.8% |
| 6 |
W
Warhammer
|
+13.8% |
| 7 | H HobbyTown | -7.8% |
| 8 |
B
Blick Art Materials
|
-3.1% |
| 9 |
T
Tandy Leather
|
+3.4% |
| 10 |
C
Craft Warehouse
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
350 tracked Wild Birds Unlimited locations across 43 US states.
Tracked stores by state
- Texas 29
- North Carolina 25
- Washington 18
- Ohio 17
- Pennsylvania 17
- South Carolina 17
- California 15
- Georgia 15
- Michigan 15
- Virginia 15
- Florida 12
- Illinois 12
- Indiana 12
- Tennessee 11
- Colorado 10
- New York 9
- Wisconsin 9
- Maryland 8
- Connecticut 7
- Massachusetts 7
- New Jersey 6
- New Mexico 6
- Oregon 6
- Alabama 5
- Minnesota 5
- Arizona 4
- Iowa 4
- Kansas 4
- Missouri 4
- Arkansas 3
- Idaho 3
- Kentucky 3
- New Hampshire 3
- Oklahoma 3
- Mississippi 2
- Montana 2
- Delaware 1
- Louisiana 1
- Maine 1
- Nebraska 1
- Rhode Island 1
- Utah 1
- West Virginia 1
Customer overlap
Who shops at Wild Birds Unlimited
Tracked chains Wild Birds Unlimited customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Dorothy Lane Market
84
Dorothy Lane Market
84
N
NAS Patuxent River Commissary
40
F
Festival
38
More trends