Growth
Wild Birds Unlimited against its category
The biggest tracked US pet store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wild Birds Unlimited's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | PetSmart | -0.8% |
| 2 | Petco | -0.0% |
| 3 | Pet Supplies Plus | +1.8% |
| 4 | Pet Supermarket | -4.0% |
| 5 | Hollywood Feed | +1.8% |
| 6 | Petsense by Tractor Supply | +3.4% |
| 7 | Feeders Pet Supply | -0.4% |
| 8 | Wild Birds Unlimited | +1.6% |
| 9 | Pet Food Express | +11.6% |
| 10 | Petland | -3.2% |
Share of tracked category spend, indexed
Store footprint
Store map
348 tracked Wild Birds Unlimited locations across 43 US states. Texas, North Carolina, and Ohio hold 20% of them.
Tracked stores by state
- Texas 29
- North Carolina 25
- Ohio 17
- South Carolina 17
- Pennsylvania 16
- California 15
- Georgia 15
- Michigan 15
- Virginia 15
- Washington 14
- Indiana 13
- Florida 12
- Illinois 12
- Tennessee 12
- Colorado 10
- New York 9
- Wisconsin 9
- Maryland 8
- Connecticut 7
- Massachusetts 7
- New Jersey 6
- New Mexico 6
- Oregon 6
- Alabama 5
- Arizona 5
- Minnesota 5
- Iowa 4
- Kansas 4
- Missouri 4
- Arkansas 3
- Idaho 3
- Kentucky 3
- New Hampshire 3
- Oklahoma 3
- Mississippi 2
- Montana 2
- Delaware 1
- Louisiana 1
- Maine 1
- Nebraska 1
- Rhode Island 1
- Utah 1
- West Virginia 1
Customer overlap
Who shops at Wild Birds Unlimited
Tracked chains Wild Birds Unlimited customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Harris Teeter
100
Dorothy Lane Market
61
Sendik's
47
Wegmans
46
NAS Patuxent River Commissary
41
Festival
36
Publix
33
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