Growth
Wild Birds Unlimited against its category
The biggest tracked US art craft hobby stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wild Birds Unlimited's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hobby Lobby
|
+6.9% |
| 2 |
M
Michaels
|
-0.0% |
| 3 |
J
JOANN Fabric and Craft Stores
|
-23.3% |
| 4 |
S
Spirit Halloween
|
-35.0% |
| 5 |
W
Wild Birds Unlimited
|
-4.6% |
| 6 | H HobbyTown | -0.8% |
| 7 |
W
Warhammer
|
+10.4% |
| 8 |
B
Blick Art Materials
|
-3.2% |
| 9 |
C
Craft Warehouse
|
+17.6% |
| 10 |
J
Jerry's Artarama
|
+3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
126 tracked Wild Birds Unlimited locations across 28 US states.
Tracked stores by state
- North Carolina 14
- Virginia 14
- Ohio 13
- Indiana 8
- South Carolina 8
- Florida 7
- Pennsylvania 7
- Georgia 6
- Maryland 6
- Colorado 5
- New York 5
- Michigan 4
- Texas 4
- Wisconsin 4
- Alabama 2
- Idaho 2
- Illinois 2
- Kentucky 2
- Missouri 2
- New Mexico 2
- Tennessee 2
- Arizona 1
- Delaware 1
- Iowa 1
- Maine 1
- New Jersey 1
- Oregon 1
- Utah 1
Customer overlap
Who shops at Wild Birds Unlimited
Tracked chains Wild Birds Unlimited customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Dorothy Lane Market
77
Dorothy Lane Market
77
N
NAS Patuxent River Commissary
45
S
Sentry Foods
38
Sentry Foods
38
P
Patuxent River Naval Air Base
37
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