Trends · data through August 2026

Food & Drink trends in Hickory-Lenoir-Morganton, NC

Iceflower tracks 494 stores from 295 food & drink chains in Hickory-Lenoir-Morganton, NC. Little Caesars grew fastest over the last year, ahead of Waffle House and Hannah's BBQ South.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
295
Tracked stores
494
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Little Caesars and Waffle House sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L Little Caesars logo Little Caesars ▲1 +19.1%
2 W Waffle House logo Waffle House ▲2 +13.6%
3 H Hannah's BBQ South - +8.5%
4 C Cook Out logo Cook Out ▲1 +7.8%
5 E El Paso Mexican Restaurant ▲1 +4.1%
6 L LongHorn Steakhouse logo LongHorn Steakhouse ▲1 +3.7%
7 C Chick-fil-A logo Chick-fil-A ▲1 +2.4%
8 S Sub Station II logo Sub Station II - +1.1%
9 B Burger King logo Burger King - +1.1%
10 A Arby's logo Arby's ▲1 +0.9%
11 D Domino's Pizza logo Domino's Pizza ▼2 +0.4%
12 J Jersey Mike's Subs logo Jersey Mike's Subs - 0.0%
13 K KFC logo KFC ▲1 -0.3%
14 H Hardee's logo Hardee's - -1.3%
15 T Taco Bell logo Taco Bell - -2.0%

Store footprint

Store map

494 tracked store locations in Hickory-Lenoir-Morganton, NC, colored by category.

Top tracked chains by store count

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