Trends · data through September 2026

Food & Drink trends in Hickory-Lenoir-Morganton, NC

Iceflower tracks 725 stores from 494 food & drink chains in Hickory-Lenoir-Morganton, NC. Wingstop grew fastest over the last year, ahead of Jersey Mike's Subs and Burger King.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
494
Tracked stores
725
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Wingstop and Jersey Mike's Subs sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Wingstop ▲2 +14.6%
2 Jersey Mike's Subs - +11.5%
3 Burger King ▲1 +10.9%
4 Chipotle Mexican Grill ▲1 +8.5%
5 Dos Amigos - +6.3%
6 Waffle House ▲2 +6.2%
7 Cook Out - +6.1%
8 Sub Station II - +2.7%
9 Hannah's BBQ South - +1.6%
10 Bojangles' - +1.0%
11 Panera Bread - +0.1%
12 Dunkin' ▲2 0.0%
13 Granny's Country Kitchen ▲1 -0.3%
14 McDonald's - -0.4%
15 El Paso Mexican Restaurant - -1.4%

Store footprint

Store map

725 tracked store locations in Hickory-Lenoir-Morganton, NC, colored by category. The top 5 chains by store count run 73 of the 725 stores (10%); 435 of the 494 tracked chains have a single store here. 8% of the tracked food & drink stores here are Mexican restaurants & taquerias, against 6% across North Carolina.

Top tracked chains by store count

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