Trends · data through September 2026

Retail trends in Hickory-Lenoir-Morganton, NC

Iceflower tracks 514 stores from 366 retail chains in Hickory-Lenoir-Morganton, NC. Cato Fashions grew fastest over the last year, ahead of Dollar General and Lowe's Home Improvement.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
366
Tracked stores
514
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Cato Fashions and Dollar General sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Cato Fashions - +11.2%
2 Dollar General - +8.0%
3 Lowe's Home Improvement - +7.7%
4 Bealls ▲3 +5.6%
5 Tractor Supply Co. - +4.9%
6 Walmart - +1.7%
7 Rural King - +1.3%
8 T.J.Maxx - +0.8%
9 Belk - +0.2%
10 Dollar Tree ▲1 -8.5%
11 Bath & Body Works - -11.7%
12 Big Lots - -15.0%
13 Harbor Freight Tools ▼1 -20.0%
14 Sherwin-Williams ▼2 -27.6%
15 Family Dollar ▼1 -28.2%

Store footprint

Store map

514 tracked store locations in Hickory-Lenoir-Morganton, NC, colored by category. The top 5 chains by store count run 108 of the 514 stores (21%); 331 of the 366 tracked chains have a single store here. 7% of the tracked retail stores here are thrift stores, against 5% across North Carolina.

  • Discount Store (108)
  • Thrift Stores (35)
  • Vape & Tobacco Shops (29)
  • Hardware Store (23)
  • Specialty Store (20)
  • Pet Store (19)
  • Furniture Store (18)
  • Other categories

Top tracked chains by store count

More trends

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