Trends · data through August 2026

Retail trends in Hickory-Lenoir-Morganton, NC

Iceflower tracks 219 stores from 124 retail chains in Hickory-Lenoir-Morganton, NC. Dollar Tree grew fastest over the last year, ahead of Dollar General and Lowe's Home Improvement.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
124
Tracked stores
219
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and Dollar General sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar Tree logo Dollar Tree ▲2 +12.1%
2 D Dollar General logo Dollar General - +10.7%
3 L Lowe's Home Improvement logo Lowe's Home Improvement - +6.3%
4 W Walmart logo Walmart - +3.0%
5 F Family Dollar logo Family Dollar - +1.4%
6 G Goodwill logo Goodwill - +0.3%
7 B Belk logo Belk ▼2 -32.1%
8 H Harbor Freight Tools logo Harbor Freight Tools - -34.7%
9 B Big Lots logo Big Lots - -56.9%
  • Discount Store
  • Department Store
  • Hardware Store
  • Clothing Store
  • Second Hand Shop
  • Smoke Shop
  • Pet Store
  • Other categories

Store footprint

Store map

219 tracked store locations in Hickory-Lenoir-Morganton, NC, colored by category.

  • Discount Store (71)
  • Department Store (24)
  • Hardware Store (19)
  • Clothing Store (18)
  • Second Hand Shop (12)
  • Smoke Shop (11)
  • Pet Store (10)
  • Other categories

Top tracked chains by store count

More trends

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