Growth
Dos Amigos against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dos Amigos's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
38 tracked Dos Amigos locations across 24 US states. Illinois, North Carolina, and California hold 32% of them.
Tracked stores by state
- Illinois 5
- North Carolina 4
- California 3
- Colorado 2
- Kentucky 2
- Nevada 2
- New York 2
- Ohio 2
- Alabama 1
- Arizona 1
- Connecticut 1
- Florida 1
- Georgia 1
- Indiana 1
- Kansas 1
- New Jersey 1
- New Mexico 1
- Oregon 1
- South Carolina 1
- Tennessee 1
- Texas 1
- Virginia 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Dos Amigos
Tracked chains Dos Amigos customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends