Trends · data through August 2026

Gas & Auto trends in Hickory-Lenoir-Morganton, NC

Iceflower tracks 139 stores from 58 gas & auto chains in Hickory-Lenoir-Morganton, NC. Murphy USA grew fastest over the last year, ahead of O'Reilly Auto Parts and AutoZone.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
58
Tracked stores
139
Consumer panel
130M+

Growth ranking

Fastest-growing tracked gas & auto chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Murphy USA and O'Reilly Auto Parts sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Murphy USA logo Murphy USA ▲1 +18.4%
2 O O'Reilly Auto Parts logo O'Reilly Auto Parts ▲1 +15.4%
3 A AutoZone logo AutoZone ▲1 +14.4%
4 S Shell logo Shell - +2.0%
5 B BP logo BP ▲1 +1.9%
6 Q Quality Plus - -2.3%
7 S Speedway logo Speedway - -2.5%
8 R Raceway logo Raceway - -7.8%
9 A Advance Auto Parts logo Advance Auto Parts ▼3 -31.2%
10 C Citgo logo Citgo - -32.8%
11 7 76 logo 76 - -36.3%
12 E Exxon logo Exxon ▼1 -40.4%
  • Gas Station
  • Auto Parts Store
  • Car Wash
  • Vehicle Service
  • Car Dealer
  • Auto Repair Service
  • Auto Detailing Service
  • Other categories

Store footprint

Store map

139 tracked store locations in Hickory-Lenoir-Morganton, NC, colored by category.

  • Gas Station (86)
  • Auto Parts Store (22)
  • Car Wash (10)
  • Vehicle Service (8)
  • Car Dealer (7)
  • Auto Repair Service (3)
  • Auto Detailing Service (1)
  • Other categories

Top tracked chains by store count

More trends

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