Trends · data through September 2026

Gas & Auto trends in Hickory-Lenoir-Morganton, NC

Iceflower tracks 357 stores from 197 gas & auto chains in Hickory-Lenoir-Morganton, NC. Strickland Brothers 10 Minute Oil Change grew fastest over the last year, ahead of Circle K and O'Reilly Auto Parts.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
197
Tracked stores
357
Consumer panel
130M+

Growth ranking

Fastest-growing tracked gas & auto chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Strickland Brothers 10 Minute Oil Change and Circle K sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Strickland Brothers 10 Minute Oil Change ▲1 +12.8%
2 Circle K - +9.0%
3 O'Reilly Auto Parts ▲2 +5.9%
4 Sheetz - +5.7%
5 Quality Plus ▲1 +2.1%
6 Raceway ▲1 +1.7%
7 Valvoline Instant Oil Change ▲3 -0.7%
8 BP ▲2 -2.6%
9 Exxon ▲2 -2.7%
10 Sunoco - -6.3%
11 Shell - -8.4%
12 Cubbard Express - -13.9%
13 Mavis Discount Tire - -16.2%
14 Speedway ▼1 -17.6%
15 Citgo - -18.5%

Store footprint

Store map

357 tracked store locations in Hickory-Lenoir-Morganton, NC, colored by category. The top 5 chains by store count run 74 of the 357 stores (21%); 168 of the 197 tracked chains have a single store here. 14% of the tracked gas & auto stores here are auto repair services, against 22% across North Carolina.

Top tracked chains by store count

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