Trends · data through September 2026

Retail & consumer trends in Hickory-Lenoir-Morganton, NC

Iceflower tracks 2,637 stores from 1,914 retail and consumer chains in Hickory-Lenoir-Morganton, NC. Circle K grew fastest over the last year, ahead of Goodwill and EmergeOrtho.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,914
Tracked stores
2,637
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Circle K and Goodwill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Circle K ▲2 +19.3%
2 Goodwill ▲4 +18.4%
3 EmergeOrtho ▲7 +17.7%
4 O'Reilly Auto Parts ▲7 +15.9%
5 Sheetz - +15.7%
6 GameStop ▲2 +13.4%
7 Wingstop ▲1 +11.8%
8 Quality Plus ▲7 +11.8%
9 Raceway ▲2 +11.3%
10 Shop 'n Save ▲6 +8.9%
11 Jersey Mike's Subs ▲5 +8.8%
12 Valvoline Instant Oil Change ▲5 +8.6%
13 Burger King ▲2 +8.2%
14 Food Lion - +7.8%
15 BP ▲6 +6.6%

Store footprint

Store map

2,637 tracked store locations in Hickory-Lenoir-Morganton, NC, colored by category group. The top 5 chains by store count run 147 of the 2,637 stores (6%); 1,731 of the 1,914 tracked chains have a single store here.

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