Trends · data through September 2026

Food & Drink trends in Goldsboro, NC

Iceflower tracks 231 stores from 195 food & drink chains in Goldsboro, NC. Bojangles' grew fastest over the last year, ahead of Hwy 55 Burgers Shakes & Fries and Burger King.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
195
Tracked stores
231
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Bojangles' and Hwy 55 Burgers Shakes & Fries sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Bojangles' - +6.4%
2 Hwy 55 Burgers Shakes & Fries ▲1 +6.2%
3 Burger King ▲1 +4.3%
4 McDonald's - -0.7%
5 Papa John's Pizza ▲1 -2.7%
6 Hardee's ▼1 -6.0%
7 Wendy's ▼1 -11.1%
8 Starbucks ▼1 -13.7%
9 Domino's Pizza - -15.7%
  • Burger Chains
  • Casual Dining
  • Mexican Restaurants & Taquerias
  • Bars, Pubs & Breweries
  • Other restaurants
  • Chinese
  • Pizza Chains
  • Other categories

Store footprint

Store map

231 tracked store locations in Goldsboro, NC, colored by category. The top 5 chains by store count run 26 of the 231 stores (11%); 180 of the 195 tracked chains have a single store here. 6% of the tracked food & drink stores here are Chinese, against 3% across North Carolina.

  • Burger Chains (30)
  • Casual Dining (17)
  • Mexican Restaurants & Taquerias (17)
  • Bars, Pubs & Breweries (17)
  • Other restaurants (16)
  • Chinese (15)
  • Pizza Chains (12)
  • Other categories

Top tracked chains by store count

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