Trends · data through September 2026

Leisure & Travel trends in Hickory-Lenoir-Morganton, NC

Iceflower tracks 116 stores from 107 leisure & travel chains in Hickory-Lenoir-Morganton, NC. GameStop grew fastest over the last year, ahead of Choice Hotels and Hampton Inn & Suites.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
107
Tracked stores
116
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. GameStop and Choice Hotels sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 GameStop ▲1 +18.7%
2 Choice Hotels - -15.7%
3 Hampton Inn & Suites ▼1 -51.1%
  • Hotels & Rentals
  • Park
  • Golf Course
  • Marina
  • Entertainment Location
  • Motel
  • Movie Theater
  • Other categories

Store footprint

Store map

116 tracked store locations in Hickory-Lenoir-Morganton, NC, colored by category. The top 5 chains by store count run 14 of the 116 stores (12%); 103 of the 107 tracked chains have a single store here. 10% of the tracked leisure & travel stores here are parks, against 5% across North Carolina.

  • Hotels & Rentals (23)
  • Park (12)
  • Golf Course (8)
  • Marina (6)
  • Entertainment Location (5)
  • Motel (4)
  • Movie Theater (4)
  • Other categories

Top tracked chains by store count

  • 1 Choice Hotels 4
  • 2 GameStop 4
  • 3 Hampton Inn & Suites 3
  • 4 Red Roof 2
  • 5 Silver Creek MX 1
  • 6 Stone Mountain 1
  • 7 Hart Square Village 1
  • 8 The Green Room Community Theatre 1
  • 9 19th Hole Indoor Golf 1
  • 10 Blue Ridge Vista 1
  • 11 Lake Hickory Escape 1
  • 12 River Pointe RV Park 1
  • 13 Hickory Community Theater 1
  • 14 Granite Travel 1
  • 15 Studio X Soccer Arena 1
  • 16 Lake Norman Boat Club 1
  • 17 Resource Warehouse 1
  • 18 Riverside Golf And RV Park 1
  • 19 Bakers Mountain Park 1
  • 20 Steel Creek Park and Campground 1
  • 21 Riverside 1
  • 22 Electric Claw 1
  • 23 Lake Hickory Scuba & Marina 1
  • 24 Little Mountain Mums 1
  • 25 Pin Station 1
  • 26 Hickory Crawdads Baseball Club 1
  • 27 Hamilton Williams Gallery and Studio 1
  • 28 Hickory Aviation Museum 1
  • 29 Baymont by Wyndham Hickory 1
  • 30 Affordable Suites of America 1
  • 31 Randolph Billiards 1
  • 32 Green Park Inn 1
  • 33 State Cinema 1
  • 34 Jonas Ridge Trail 1
  • 35 St. Stephens Stadium 1
  • 36 The Hum 1
  • 37 Betsey's Ole Country Store 1
  • 38 Morganton Elks Lodge 1
  • 39 Startown Optimist Club 1
  • 40 Valdese Parks and Recreation Department 1
  • 41 Carbon City Park 1
  • 42 Jonas Ridge Snow Tubing 1
  • 43 Village Park 1
  • 44 Bunker Hill Stadium 1
  • 45 Morganton Moose Lodge 1
  • 46 Downtown Park 1
  • 47 Castle Bridge Marina 1
  • 48 CoMMA Performing Arts Center 1
  • 49 Catawba Springs 1
  • 50 Universal Pool LLC 1

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