Trends · data through August 2026

Health & Beauty trends in Des Moines-West Des Moines, IA

Iceflower tracks 337 stores from 216 health & beauty chains in Des Moines-West Des Moines, IA. Ulta Beauty grew fastest over the last year, ahead of Supercuts and Sally Beauty.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
216
Tracked stores
337
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Ulta Beauty and Supercuts sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 U Ulta Beauty logo Ulta Beauty - +6.0%
2 S Supercuts logo Supercuts - +1.7%
3 S Sally Beauty logo Sally Beauty ▲1 +1.6%
4 S Sport Clips Haircuts logo Sport Clips Haircuts - +1.3%
5 M Medicap Pharmacy logo Medicap Pharmacy - -2.3%
6 B Buff City Soap logo Buff City Soap - -4.4%
7 B Bath & Body Works logo Bath & Body Works - -6.6%
8 P Planet Fitness logo Planet Fitness - -6.7%
9 S SalonCentric logo SalonCentric ▲1 -6.9%
10 M MercyOne logo MercyOne ▲1 -7.6%
11 G Great Clips logo Great Clips ▲1 -7.9%
12 W Walgreens logo Walgreens - -10.7%
13 S Sun Tan City logo Sun Tan City ▼2 -12.0%
14 C CVS Pharmacy logo CVS Pharmacy ▼1 -12.1%
15 G GNC logo GNC ▼1 -20.6%

Store footprint

Store map

337 tracked store locations in Des Moines-West Des Moines, IA, colored by category.

Top tracked chains by store count

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