Trends · data through September 2026

Health & Beauty trends in Des Moines-West Des Moines, IA

Iceflower tracks 1,176 stores from 994 health & beauty chains in Des Moines-West Des Moines, IA. SalonCentric grew fastest over the last year, ahead of Great Clips and Cost Cutters.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
994
Tracked stores
1,176
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. SalonCentric and Great Clips sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 SalonCentric ▲1 +11.3%
2 Great Clips - +6.6%
3 Cost Cutters - +4.1%
4 Supercuts ▼1 +0.5%
5 Buff City Soap - +0.2%
6 CVS Pharmacy - -1.1%
7 Sun Tan City - -1.7%
8 Genesis Health Clubs - -1.9%
9 Sally Beauty - -4.8%
10 Walgreens - -7.2%
11 GNC ▲1 -8.8%
12 Medicap Pharmacy - -11.2%
13 Sport Clips Haircuts - -11.4%
14 SmartStyle - -15.2%
15 Central Iowa Orthodontics ▼1 -25.8%

Store footprint

Store map

1,176 tracked store locations in Des Moines-West Des Moines, IA, colored by category. The top 5 chains by store count run 81 of the 1,176 stores (7%); 931 of the 994 tracked chains have a single store here. 6% of the tracked health & beauty stores here are pharmacies, against 10% across Iowa.

Top tracked chains by store count

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