Trends · data through September 2026

Gas & Auto trends in Wausau, WI

Iceflower tracks 134 stores from 86 gas & auto chains in Wausau, WI. Advance Auto Parts grew fastest over the last year, ahead of Krist and R-Store.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
86
Tracked stores
134
Consumer panel
130M+

Growth ranking

Fastest-growing tracked gas & auto chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Advance Auto Parts and Krist sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Advance Auto Parts ▲1 +18.2%
2 Krist - +17.5%
3 R-Store ▲1 +7.6%
4 Kwik Trip - +5.4%
5 O'Reilly Auto Parts - -3.2%
6 Shell - -9.7%
7 The Store ▼2 -100.0%
  • Gas Stations & Convenience Stores
  • Auto Repair Service
  • Auto Parts Store
  • Car Dealer
  • Car Wash
  • Vehicle Service
  • RV Dealer
  • Other categories

Store footprint

Store map

134 tracked store locations in Wausau, WI, colored by category. The top 5 chains by store count run 39 of the 134 stores (29%); 72 of the 86 tracked chains have a single store here. 10% of the tracked gas & auto stores here are car dealers, against 8% across Wisconsin.

  • Gas Stations & Convenience Stores (58)
  • Auto Repair Service (25)
  • Auto Parts Store (19)
  • Car Dealer (14)
  • Car Wash (9)
  • Vehicle Service (3)
  • RV Dealer (2)
  • Other categories

Top tracked chains by store count

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