Trends · data through September 2026

Grocery & Convenience trends in Wausau, WI

Iceflower tracks 49 stores from 45 grocery & convenience chains in Wausau, WI.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
45
Tracked stores
49
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below.

# Chain YoY growth
RankChainRank movementYoY growth
1 ALDI - +3.4%
  • Supermarkets
  • Other grocery stores
  • Liquor Store
  • Corner Stores & Bodegas
  • Butcher Shop
  • Upscale & Natural Grocers
  • Discount Grocers
  • Other categories

Store footprint

Store map

49 tracked store locations in Wausau, WI, colored by category. The top 5 chains by store count run 9 of the 49 stores (18%); 43 of the 45 tracked chains have a single store here.

  • Supermarkets (12)
  • Other grocery stores (11)
  • Liquor Store (5)
  • Corner Stores & Bodegas (4)
  • Butcher Shop (4)
  • Upscale & Natural Grocers (3)
  • Discount Grocers (3)
  • Other categories

Top tracked chains by store count

  • 1 Pick 'n Save 3
  • 2 ALDI 3
  • 3 Sam's Club 1
  • 4 Hmoob Mart 1
  • 5 Weiler Convenience Stores 1
  • 6 The Milk Merchant 1
  • 7 Smith Bros Meats & Catering 1
  • 8 Wausau Oriental Foods 1
  • 9 Stratford Family Foods 1
  • 10 Lil' Ole Winemaker Shoppe 1
  • 11 The Village Market 1
  • 12 Timekeeper Lounge & Distillery 1
  • 13 Little Red's Market 1
  • 14 Stoney Acres Farm 1
  • 15 Beaver Creek Bulk & Natural 1
  • 16 Wausau Farmer's Market 1
  • 17 Hawkeye Dairy Store 1
  • 18 Elderon Food Store 1
  • 19 Brightside Nutrition 1
  • 20 Athens IGA 1
  • 21 Country Fresh Meats 1
  • 22 La Patrona Mexican Tienda 1
  • 23 Kohlman's 1
  • 24 Coca-Cola Bottling Co. 1
  • 25 Festival 1
  • 26 Lamb's Fresh Market 1
  • 27 Festival Foods 1
  • 28 Piggly Wiggly 1
  • 29 Schofield Oriental Market 1
  • 30 Super International Food 1
  • 31 Downtown Grocery 1
  • 32 Rib Mountain Liquor & Tobacco 1
  • 33 Custom Meats Inc. 1
  • 34 Asian Pacific Market 1
  • 35 Weston Wine & Spirits 1
  • 36 Abby County Market 1
  • 37 Townline Market 1
  • 38 Zillman's Meat Market 1
  • 39 Crossroads County Market 1
  • 40 River Country Co-op 1
  • 41 Granite View Market 1
  • 42 R Store 1
  • 43 Ray's Market 1
  • 44 Mekong Fresh Meat Inc. 1
  • 45 Provision Partners Cooperative 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.