Trends · data through September 2026

Food & Drink trends in Wausau, WI

Iceflower tracks 274 stores from 232 food & drink chains in Wausau, WI. McDonald's grew fastest over the last year, ahead of Briq's Soft Serve and Subway.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
232
Tracked stores
274
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. McDonald's and Briq's Soft Serve sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 McDonald's - +18.8%
2 Briq's Soft Serve ▲2 +17.2%
3 Subway ▲1 +7.6%
4 Culver's - +0.6%
5 Jimmy John's ▼1 -1.1%
6 Arby's ▼1 -7.3%
7 Dunkin' - -8.2%
8 Starbucks ▼1 -13.1%
9 Pizza Hut - -16.9%
10 Burger King - -21.9%
  • Bars, Pubs & Breweries
  • Casual Dining
  • Other restaurants
  • Cafes & Bakery-Cafes
  • Sandwich & Sub Shops
  • Burger Chains
  • Pizza Chains
  • Other categories

Store footprint

Store map

274 tracked store locations in Wausau, WI, colored by category. The top 5 chains by store count run 28 of the 274 stores (10%); 213 of the 232 tracked chains have a single store here. 9% of the tracked food & drink stores here are cafes & bakery-cafes, against 7% across Wisconsin.

  • Bars, Pubs & Breweries (58)
  • Casual Dining (29)
  • Other restaurants (27)
  • Cafes & Bakery-Cafes (26)
  • Sandwich & Sub Shops (20)
  • Burger Chains (18)
  • Pizza Chains (12)
  • Other categories

Top tracked chains by store count

More trends

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