Trends · data through September 2026

Leisure & Travel trends in Waterloo-Cedar Falls, IA

Iceflower tracks 93 stores from 86 leisure & travel chains in Waterloo-Cedar Falls, IA.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
86
Tracked stores
93
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below.

# Chain YoY growth
RankChainRank movementYoY growth
1 American Legion - +2.2%
  • Hotels & Rentals
  • Golf Course
  • Social Club
  • Bowling Alley
  • Park
  • Entertainment Location
  • Airport
  • Other categories

Store footprint

Store map

93 tracked store locations in Waterloo-Cedar Falls, IA, colored by category. The top 5 chains by store count run 12 of the 93 stores (13%); 81 of the 86 tracked chains have a single store here.

  • Hotels & Rentals (22)
  • Golf Course (12)
  • Social Club (5)
  • Bowling Alley (5)
  • Park (5)
  • Entertainment Location (5)
  • Airport (3)
  • Other categories

Top tracked chains by store count

  • 1 American Legion 3
  • 2 Choice Hotels 3
  • 3 GameStop 2
  • 4 Country Inn & Suites 2
  • 5 Hampton Inn & Suites 2
  • 6 Marcus College Square Cinema 1
  • 7 Holiday Inn Express 1
  • 8 Days Inn & Suites by Wyndham Waterloo 1
  • 9 RiverLoop Amphitheatre 1
  • 10 Thunder Lanes 1
  • 11 Baymont by Wyndham Waterloo 1
  • 12 Fox Ridge Golf Course 1
  • 13 Edge Arcade Waterloo 1
  • 14 Sunset Theatre 1
  • 15 Sturgis Falls 1
  • 16 Denver City Park 1
  • 17 Cedar Valley Arboretum & Botanic Gardens 1
  • 18 Days Inn 1
  • 19 Best Western Plus and Executive Residency Waterloo 1
  • 20 Livingston Aviation Inc 1
  • 21 AmericInn 1
  • 22 Waterloo Riverfront Stadium 1
  • 23 Beaver Hills Country Club 1
  • 24 Escapology Escape Rooms 1
  • 25 Cobblestone Inn and Suites 1
  • 26 Hurling Hatchet 1
  • 27 Downtown Waterloo 1
  • 28 Cedar Falls Gun Club 1
  • 29 Super 8 by Wyndham Cedar Falls IA - University 1
  • 30 Cedar Falls Paw Park 1
  • 31 Maxx Rentals 1
  • 32 Russell Lamson 1
  • 33 The Black Hawk Hotel 1
  • 34 Waterloo KOA 1
  • 35 Fraternal Order of Eagles 1
  • 36 Reinbeck Aquatic Center 1
  • 37 Grundy County Heritage Museum 1
  • 38 KW Paintball 1
  • 39 Unitix 1
  • 40 Grundy County Fairgrounds 1
  • 41 Hearst Center for the Arts 1
  • 42 Amvets 31 1
  • 43 Red Cedar Park 1
  • 44 Black Hawk Tennis Club 1
  • 45 Allison's Dance Center 1
  • 46 National Cattle Congress 1
  • 47 Willow Run Country Club 1
  • 48 Waverly Bowl Inn 1
  • 49 Suburban Extended Stay Hotel 1
  • 50 Courtyard by Marriott 1

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