Trends · data through September 2026

Other trends in Waterloo-Cedar Falls, IA

Iceflower tracks 226 stores from 190 other chains in Waterloo-Cedar Falls, IA. T-Mobile grew fastest over the last year, ahead of United States Postal Service and H&R Block.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
190
Tracked stores
226
Consumer panel
130M+

Growth ranking

Fastest-growing tracked other chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. T-Mobile and United States Postal Service sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T-Mobile - +18.7%
2 United States Postal Service ▲1 -2.5%
3 H&R Block - -3.1%
4 UScellular ▼1 -41.0%
  • Post Office
  • Social & Community Service
  • Christian Place of Worship
  • Wireless Carriers
  • Event & Party Service
  • Business & Industrial Supplies
  • Home Service
  • Other categories

Store footprint

Store map

226 tracked store locations in Waterloo-Cedar Falls, IA, colored by category. The top 5 chains by store count run 34 of the 226 stores (15%); 178 of the 190 tracked chains have a single store here. 4% of the tracked other stores here are wireless carriers, against 6% across Iowa.

  • Post Office (22)
  • Social & Community Service (15)
  • Christian Place of Worship (10)
  • Wireless Carriers (10)
  • Event & Party Service (8)
  • Business & Industrial Supplies (7)
  • Home Service (7)
  • Other categories

Top tracked chains by store count

  • 1 United States Postal Service 22
  • 2 T-Mobile 4
  • 3 UScellular 3
  • 4 H&R Block 3
  • 5 GreenState Credit Union 2
  • 6 Verizon 2
  • 7 Heartland Co-Op 2
  • 8 Handy Laundry 2
  • 9 The UPS Store 2
  • 10 Laundry Plus 2
  • 11 Varsity Cleaners 2
  • 12 Ferguson Plumbing Supply 2
  • 13 Action Signs LLC 1
  • 14 Waterloo Christian School 1
  • 15 Cedar Falls City Hall 1
  • 16 JRS Photo Scanning and Restoration 1
  • 17 Hawkeye Exterminating 1
  • 18 Platinum Pest Services 1
  • 19 Avenue Of The Saints Lake 1
  • 20 Echo Electric Supply 1
  • 21 Keith Oltrogge CPA 1
  • 22 Isle of Capri Casino 1
  • 23 Hawkeye Alarm 1
  • 24 AmeriGas Propane 1
  • 25 Pryme Tyme Social Club 1
  • 26 Beals Sheet Metal 1
  • 27 Drain Doctor 1
  • 28 SNT Fireworks 1
  • 29 Plumb Supply Company 1
  • 30 Hope City 1
  • 31 Miller Fence & Flag 1
  • 32 Oleson Sod Co 1
  • 33 Fastenal Fulfillment Center 1
  • 34 Iowa Irish Fest 1
  • 35 Cedar Valley Catholic Schools 1
  • 36 Potter's Hearing Aid Service 1
  • 37 Black Hawk Hall 1
  • 38 City of Dike 1
  • 39 Shaggy Chic Grooming Boutique 1
  • 40 Rooted Aesthetics 1
  • 41 Elks 1
  • 42 Crystal Heating & Plumbing 1
  • 43 Hanna Taylor's Sewing Studio 1
  • 44 Storage Rentals of America 1
  • 45 Nicole's Pampered Paws 1
  • 46 Bubbles & Bows - Grooms By Savannah 1
  • 47 Main Street Logistics 1
  • 48 Advantage Screenprint & Embroidery 1
  • 49 Meadowbrook Country Club 1
  • 50 Young Plumbing and Heating 1

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