Trends · data through September 2026

Grocery & Convenience trends in Waterloo-Cedar Falls, IA

Iceflower tracks 87 stores from 68 grocery & convenience chains in Waterloo-Cedar Falls, IA. Fareway grew fastest over the last year, ahead of Hy-Vee and Metro Mart.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
68
Tracked stores
87
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Fareway and Hy-Vee sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Fareway - +2.3%
2 Hy-Vee - -1.0%
3 Metro Mart - -1.3%
4 ALDI - -4.5%
  • Supermarkets
  • Other grocery stores
  • Liquor Store
  • Corner Stores & Bodegas
  • Farm
  • Discount Grocers
  • Butcher Shop
  • Other categories

Store footprint

Store map

87 tracked store locations in Waterloo-Cedar Falls, IA, colored by category. The top 5 chains by store count run 24 of the 87 stores (28%); 63 of the 68 tracked chains have a single store here.

  • Supermarkets (26)
  • Other grocery stores (15)
  • Liquor Store (10)
  • Corner Stores & Bodegas (9)
  • Farm (6)
  • Discount Grocers (4)
  • Butcher Shop (4)
  • Other categories

Top tracked chains by store count

  • 1 Hy-Vee 10
  • 2 Fareway 5
  • 3 ALDI 4
  • 4 Metro Mart 3
  • 5 Prime Mart 2
  • 6 Elite Liquor & Tobacco 1
  • 7 The Milk House 1
  • 8 Kiefer Farms 1
  • 9 Balkan Grocery 1
  • 10 Linn Mart 1
  • 11 New Asia Market 1
  • 12 Jim's Food 1
  • 13 Steeges Meat Market West 1
  • 14 Here's What's Poppin 1
  • 15 Sycamore Convenience 1
  • 16 Frederika Locker 1
  • 17 Wapsie Pines Tree Farm 1
  • 18 Kris Kringle's Trees 1
  • 19 Logan Convenience Store 1
  • 20 Hoffman Produce Farms 1
  • 21 Sam's Club 1
  • 22 Hockey's Smokehouse 1
  • 23 Grundy Center Locker 1
  • 24 Hansen's Farm Fresh Dairy 1
  • 25 Masala Market 1
  • 26 Speedy Mart 1
  • 27 Ag New Grocery Market 1
  • 28 Three Pines Farm 1
  • 29 Evansdale Market Place 1
  • 30 Fitkin Popcorn 1
  • 31 Silver Lake Honey Bees 1
  • 32 All In Grocers 1
  • 33 Canteen 1
  • 34 Esty International African Market 1
  • 35 Rogers Market 1
  • 36 The Wine Shop 1
  • 37 Trunck's Country Food 1
  • 38 Natural Grocers 1
  • 39 Hometown Foods 1
  • 40 New Star Liquor 1
  • 41 Happy's Wine & Spirits 1
  • 42 Martin Bros Distributing Co 1
  • 43 La Placita Mexican Store 1
  • 44 Hornbill Asian Market 1
  • 45 Station Mart 1
  • 46 Randall's 1
  • 47 Liquor and Tobacco Outlet 1
  • 48 Shwe Nyiko Market & Asian Foods 1
  • 49 New Garden Market 1
  • 50 Five Corners Liquor 1

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