Trends · data through September 2026

Health & Beauty trends in Waterloo-Cedar Falls, IA

Iceflower tracks 320 stores from 295 health & beauty chains in Waterloo-Cedar Falls, IA. CVS Pharmacy grew fastest over the last year, ahead of Walgreens and NuCara.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
295
Tracked stores
320
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. CVS Pharmacy and Walgreens sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 CVS Pharmacy - +6.7%
2 Walgreens - -6.0%
3 NuCara - -17.5%

Store footprint

Store map

320 tracked store locations in Waterloo-Cedar Falls, IA, colored by category. The top 5 chains by store count run 20 of the 320 stores (6%); 280 of the 295 tracked chains have a single store here. 13% of the tracked health & beauty stores here are beauty salons, against 7% across Iowa.

Top tracked chains by store count

  • 1 Walgreens 5
  • 2 CVS Pharmacy 5
  • 3 Great Clips 5
  • 4 NuCara 3
  • 5 Kimball and Beecher Family Dentistry 2
  • 6 Sun Tan City 2
  • 7 Cedar Valley 2
  • 8 Covenant Medical Center 2
  • 9 Agape Therapy 2
  • 10 Cost Cutters 2
  • 11 Planet Fitness 2
  • 12 Midwest Dental 2
  • 13 The Joint Chiropractic 1
  • 14 Allison Bartlett - Stylist 1
  • 15 Clayton Drug 1
  • 16 Caribbean Tan 1
  • 17 Bijelic Counseling and Consulting Services 1
  • 18 Move with Miah Pilates 1
  • 19 College of hair design 1
  • 20 Island Paradise Tanning Salon 1
  • 21 Olympic Dentistry 1
  • 22 Omega Red 1
  • 23 Alter Ego’s Salon 1
  • 24 Performance Rehab 1
  • 25 Kuhn Chiropractic PC 1
  • 26 Frelsi Health 1
  • 27 Body Basics Physical Therapy 1
  • 28 Prairie Yogi Massage 1
  • 29 Denver Family Dental 1
  • 30 Tangos A Salon 1
  • 31 Hair by Gina Queen 1
  • 32 Northeast Iowa Podiatry 1
  • 33 Foxy's Beauty Lounge 1
  • 34 Fringe Beauty Bar 1
  • 35 Cedar Valley Oral Surgery 1
  • 36 Bellisime Nail & Hair Salon 1
  • 37 V Nails & Spa 1
  • 38 The Salon 1
  • 39 Visions Hair Studio 1
  • 40 Christensen & Freeseman Orthodontics 1
  • 41 E-Clips Hair Studio 1
  • 42 Starlite Tattoos 1
  • 43 Rivers Edge Hair Studio 1
  • 44 Wayson Family Chiropractic 1
  • 45 Black Hawk Gymnastics 1
  • 46 Copper and Fringe Salon 1
  • 47 Cedar Valley Pediatric Dentistry 1
  • 48 Valley Park Family Dental 1
  • 49 Shear Image 1
  • 50 Eternal Ink Tattoos inc 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.