Growth ranking
Fastest-growing tracked toy store chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Tons of Toys and LEGO sit in the high-growth half.
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 | Tons of Toys | - | +14.1% |
| 2 | LEGO | - | +2.8% |
| 3 | Go! Calendars, Toys & Games | - | -10.5% |
| 4 | Build-A-Bear Workshop | - | -15.3% |
- LEGO
- Build-A-Bear Workshop
- Toys "R" Us
- Lakeshore Learning
- Tons of Toys
- Learning Express Toys
- Bricks & Minifigs
- Other tracked chains
Store footprint
Store map
84 tracked store locations in New Jersey. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 30 of the 84 stores (36%); 48 of the 56 tracked chains have a single store here. 1% of the tracked retail stores here are toy stores, against 0.7% across the United States.
- LEGO (4)
- Build-A-Bear Workshop (12)
- Toys "R" Us (2)
- Lakeshore Learning (2)
- Tons of Toys (4)
- Learning Express Toys (5)
- Bricks & Minifigs (1)
- Other tracked chains
Top tracked chains by store count
- 1 Build-A-Bear Workshop 12
- 2 Go! Calendars, Toys & Games 5
- 3 Learning Express Toys 5
- 4 Tons of Toys 4
- 5 LEGO 4
- 6 Lakeshore Learning 2
- 7 Toys "R" Us 2
- 8 Happy Hippo Toys 2
- 9 The Toy Chest 1
- 10 ExtraordinaryED 1
- 11 jaZams 1
- 12 Cruizin' with RC's 1
- 13 Quinnderella's Big Fun Toys 1
- 14 Nueva Linea 1
- 15 Pixelated Treasures Video Games & More 1
- 16 Mom & Pop Shop 1
- 17 Jabberwocky Inc 1
- 18 Kenvil Hobbies 1
- 19 YankeeDabbler Hobbies 1
- 20 The Red Balloon 1
- 21 Zoo Co. 1
- 22 The Train Doctor 1
- 23 The Grow-Cery LTD 1
- 24 Toy & Game Land 1
- 25 F and M Hobby Center 1
- 26 Pandora's Box Toys & Collectibles 1
- 27 Balloon & Co. World 1
- 28 Panther Comics 1
- 29 Dragon Eye Gaming 1
- 30 Serendipity Toys & Books 1
- 31 The Toy Shop of Cape May 1
- 32 Toy Market 1
- 33 Bricks & Minifigs 1
- 34 The Dragon's Hoard 1
- 35 Marco's Emporium 1
- 36 The House of Fun 1
- 37 Air Circus 1
- 38 The Bearded Dragon 1
- 39 The Hobby Shoppe 1
- 40 Distinctive Toys 1
- 41 Winning Ticket Toys 1
- 42 Squishable 1
- 43 The Landmark 1
- 44 Toy Republic 1
- 45 Adventureland Store 1
- 46 Gundam Planet 1
- 47 Haymarket Hobbies and Toys 1
- 48 Lou's Brick Shop 1
- 49 Toy Chest 1
- 50 Endless Games 1
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