Growth
Bricks & Minifigs against its category
The biggest tracked US toy stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bricks & Minifigs's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
L
LEGO
|
-3.1% |
| 2 |
B
Build-A-Bear Workshop
|
+14.0% |
| 3 |
D
Disney Store
|
+8.3% |
| 4 |
A
American Girl
|
-6.1% |
| 5 |
L
Learning Express Toys
|
-25.5% |
| 6 | T Through The Decades | - |
| 7 | K Kitty Hawk Kites | -13.4% |
| 8 |
F
Fao Schwarz
|
- |
| 9 |
B
Bricks & Minifigs
|
-12.1% |
| 10 |
A
ABU Games
|
-13.5% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Bricks & Minifigs locations across 13 US states.
Tracked stores by state
- Utah 4
- Arizona 2
- Ohio 2
- Oregon 2
- Texas 2
- California 1
- Idaho 1
- Illinois 1
- Kentucky 1
- Michigan 1
- New Jersey 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Bricks & Minifigs
Tracked chains Bricks & Minifigs customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Dayton Brick Shop
78
F
Fanfare
48
B
Bronson Health
42
C
Cutsforth's Market
29
Cutsforth's Market
29
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