Growth
Bricks & Minifigs against its category
The biggest tracked US toy store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bricks & Minifigs's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | LEGO | -1.6% |
| 2 | Build-A-Bear Workshop | -14.7% |
| 3 | Learning Express Toys | +16.7% |
| 4 | Lakeshore Learning | -13.1% |
| 5 | American Girl | -3.5% |
| 6 | Fao Schwarz | - |
| 7 | Bricks & Minifigs | -3.2% |
| 8 | Through The Decades | +5.7% |
| 9 | Toys "R" Us | - |
| 10 | ABU Games | +18.7% |
Share of tracked category spend, indexed
Store footprint
Store map
54 tracked Bricks & Minifigs locations across 26 US states. Arizona, Texas, and Oregon hold 31% of them.
Tracked stores by state
- Arizona 6
- Texas 6
- Oregon 5
- Utah 5
- California 3
- Illinois 3
- Wisconsin 3
- Colorado 2
- Michigan 2
- Ohio 2
- Washington 2
- Connecticut 1
- Florida 1
- Idaho 1
- Indiana 1
- Kentucky 1
- Minnesota 1
- Missouri 1
- North Carolina 1
- Nebraska 1
- New Jersey 1
- New Mexico 1
- Nevada 1
- South Carolina 1
- South Dakota 1
- Virginia 1
Customer overlap
Who shops at Bricks & Minifigs
Tracked chains Bricks & Minifigs customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
LEGO
100
Dayton Brick Shop
68
Fred Meyer
61
Bronson Health
33
WinCo
32
Burgerville
30
MJSteakhouseilani
27
More trends