Top 80 Toy Store Chains in New York, NY (2026)

Growth ranking

Fastest-growing tracked toy store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Learning Express Toys and Tons of Toys sit in the high-growth half.

# Chain YoY growth

Rank	Chain	Rank movement	YoY growth
1	Learning Express Toys	-	+12.2%
2	Tons of Toys	-	+3.4%
3	LEGO	-	-3.8%
4	Lakeshore Learning	-	-13.2%
5	Build-A-Bear Workshop	-	-21.2%

Fao Schwarz
LEGO
Build-A-Bear Workshop
American Girl
Tons of Toys
Toys "R" Us
Learning Express Toys
Other tracked chains

Store footprint

Store map

120 tracked store locations in New York-Newark-Jersey City, NY-NJ. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 40 of the 120 stores (33%); 70 of the 80 tracked chains have a single store here. 1% of the tracked retail stores here are toy stores, against 0.9% across New York.