Growth
Squishable against its category
The biggest tracked US toy store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Squishable's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
L
LEGO
|
-2.2% |
| 2 |
B
Build-A-Bear Workshop
|
-15.0% |
| 3 |
L
Learning Express Toys
|
+18.7% |
| 4 |
A
American Girl
|
-3.1% |
| 5 |
F
Fao Schwarz
|
- |
| 6 |
L
Lakeshore Learning
|
-23.6% |
| 7 |
B
Bricks & Minifigs
|
-3.9% |
| 8 | T Through The Decades | +3.9% |
| 9 |
S
Sir Troy's Toy Kingdom
|
- |
| 10 |
A
ABU Games
|
+18.9% |
| 48 |
S
Squishable
|
-12.9% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Squishable locations across 8 US states.
Tracked stores by state
- California 2
- New York 2
- Virginia 2
- Florida 1
- Illinois 1
- New Jersey 1
- Oregon 1
- Washington 1
Customer overlap
Who shops at Squishable
Tracked chains Squishable customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends