Growth
Learning Express Toys against its category
The biggest tracked US toy store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Learning Express Toys's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | LEGO | -1.6% |
| 2 | Build-A-Bear Workshop | -14.7% |
| 3 | Learning Express Toys | +16.7% |
| 4 | Lakeshore Learning | -13.1% |
| 5 | American Girl | -3.5% |
| 6 | Fao Schwarz | - |
| 7 | Bricks & Minifigs | -3.2% |
| 8 | Through The Decades | +5.7% |
| 9 | Toys "R" Us | - |
| 10 | ABU Games | +18.7% |
Share of tracked category spend, indexed
Store footprint
Store map
84 tracked Learning Express Toys locations across 22 US states. Texas, Massachusetts, and Ohio hold 33% of them.
Tracked stores by state
- Texas 11
- Massachusetts 9
- Ohio 8
- Pennsylvania 8
- Florida 7
- Illinois 6
- New Jersey 5
- California 4
- Georgia 4
- North Carolina 4
- Alabama 2
- Kentucky 2
- Louisiana 2
- Nevada 2
- New York 2
- Tennessee 2
- Nebraska 1
- Oklahoma 1
- Oregon 1
- South Carolina 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Learning Express Toys
Tracked chains Learning Express Toys customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
McCaffrey's Food Market
100
Giant Eagle
95
Heisler's Market
92
Silverlake "The Family Place"
71
Sudbury Farms
70
Dorothy Lane Market
55
Kremer's Market
48
OTB Bicycle Cafe
42
McCaffery's Food Markets
41
More trends