Growth ranking
Fastest-growing tracked toy store chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Toys "R" Us and Bricks & Minifigs sit in the high-growth half.
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 | Toys "R" Us | - | +1.3% |
| 2 | Bricks & Minifigs | - | -3.9% |
| 3 | LEGO | - | -4.2% |
| 4 | Lakeshore Learning | - | -10.2% |
| 5 | Build-A-Bear Workshop | - | -18.6% |
| 6 | Go! Calendars, Toys & Games | - | -84.9% |
- LEGO
- Build-A-Bear Workshop
- American Girl
- Learning Express Toys
- Grognard Games
- Games Plus
- Rotofugi
- Other tracked chains
Store footprint
Store map
88 tracked store locations in Chicago-Naperville-Elgin, IL-IN. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 26 of the 88 stores (30%); 49 of the 59 tracked chains have a single store here. 1.0% of the tracked retail stores here are toy stores, against 0.8% across Illinois.
- LEGO (4)
- Build-A-Bear Workshop (8)
- American Girl (1)
- Learning Express Toys (6)
- Grognard Games (1)
- Games Plus (1)
- Rotofugi (1)
- Other tracked chains
Top tracked chains by store count
- 1 Build-A-Bear Workshop 8
- 2 Learning Express Toys 6
- 3 Go! Calendars, Toys & Games 4
- 4 Lakeshore Learning 4
- 5 Toys "R" Us 4
- 6 LEGO 4
- 7 Bricks & Minifigs 3
- 8 The Wild Child 2
- 9 Closet Collectibles 2
- 10 Toys in the Attic 2
- 11 Brickmania Chicago 1
- 12 Chesterton Toys 1
- 13 TACTICIANS 1
- 14 Geppetto's Toy Box 1
- 15 Marvin's Toy Store 1
- 16 Mind Benders puzzles & games 1
- 17 Toys Outlet 1
- 18 Toy de Jour 1
- 19 AnimeStuffStore.com 1
- 20 Cell-Toys Collectibles 1
- 21 B Toys Zone 1
- 22 Too Cool Store 1
- 23 Parkway Presents 1
- 24 Brainstorm, Inc. 1
- 25 Sage Explorers 1
- 26 Throwback Toys Chicago 1
- 27 Kids World 1
- 28 Fao Schwarz 1
- 29 Galactic Force 1
- 30 I Dig Dinos NWI 1
- 31 Purple Me Green 1
- 32 Go! Calendars Toys & Games 1
- 33 Toys Et Cetera 1
- 34 American Girl 1
- 35 Grognard Games 1
- 36 Games Plus 1
- 37 Rotofugi 1
- 38 Hotsaucegames.com 1
- 39 Building Blocks Toy Store 1
- 40 Nakama Toys 1
- 41 GriffoNest Games 1
- 42 Crown Point Toys and Collectibles 1
- 43 Galt Baby 1
- 44 Tenth Planet 1
- 45 Berwyn's Toys and Trains 1
- 46 Pumpkin Moon 1
- 47 MOORE Toys & Gadgets 1
- 48 Timeless Toys 1
- 49 My Special Toy Store 1
- 50 Radio Flyer 1
More trends