Trends · data through September 2026

Toy Stores in Texas

Iceflower tracks 206 stores from 128 toy store chains in Texas. Bricks and Minifigs grew fastest over the last year, ahead of Lakeshore Learning and Toys "R" Us.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
128
Tracked stores
206
Consumer panel
130M+

Growth ranking

Fastest-growing tracked toy store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Bricks and Minifigs and Lakeshore Learning sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Bricks and Minifigs - +14.1%
2 Lakeshore Learning ▲1 +11.9%
3 Toys "R" Us - +8.1%
4 LEGO ▲1 +0.8%
5 Build-A-Bear Workshop ▼1 -10.3%
6 Bricks & Minifigs - -12.8%
7 Learning Express Toys ▼1 -34.5%
  • LEGO
  • Build-A-Bear Workshop
  • Lakeshore Learning
  • Go! Calendars, Toys & Games
  • Learning Express Toys
  • Terra Toys
  • Bricks & Minifigs
  • Other tracked chains

Store footprint

Store map

206 tracked store locations in Texas. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 64 of the 206 stores (31%); 111 of the 128 tracked chains have a single store here. 0.7% of the tracked retail stores here are toy stores, the same share as across the United States.

  • LEGO (6)
  • Build-A-Bear Workshop (36)
  • Lakeshore Learning (5)
  • Go! Calendars, Toys & Games (5)
  • Learning Express Toys (11)
  • Terra Toys (2)
  • Bricks & Minifigs (6)
  • Other tracked chains

Top tracked chains by store count

  • 1 Build-A-Bear Workshop 36
  • 2 Learning Express Toys 11
  • 3 LEGO 6
  • 4 Bricks & Minifigs 6
  • 5 Lakeshore Learning 5
  • 6 Go! Calendars, Toys & Games 5
  • 7 Toys "R" Us 4
  • 8 Toy Joy 3
  • 9 Bricks and Minifigs 3
  • 10 Boardwalk Games 2
  • 11 Chicho's 2
  • 12 Heroes & Fantasies 2
  • 13 Misfit Toys 2
  • 14 Lakeshore Learning Store 2
  • 15 Got Toys 2
  • 16 Terra Toys 2
  • 17 Pokemaniacs 2
  • 18 Lauren and Mias Toy Town 1
  • 19 Go Calendars Toys and Games 1
  • 20 Reaper Game Store 1
  • 21 Angelo Hobbies 1
  • 22 San Antonio Plastic Bricks Inc. 1
  • 23 Sam's Toys 1
  • 24 Tomfoolery Toys and Books 1
  • 25 Dallas Bricks 1
  • 26 The Retro Exchange 1
  • 27 Bricks and Minifigs San Antonio NW 1
  • 28 Kawaii Station 1
  • 29 USA TOY 1
  • 30 Wonder World 1
  • 31 Zunna Vintage Toys & Games 1
  • 32 Specialties Games Toys & Gifts 1
  • 33 SATX DieCast Garage 1
  • 34 Culture Shock Houston Premium Outlets 1
  • 35 The Barnhill House Toys and Books 1
  • 36 Little Brick 1
  • 37 Analytical Scientific 1
  • 38 Specialties Games, Toys, Gifts 1
  • 39 Laird Family & Dr. Fireworks 1
  • 40 Buddy's Toys and Collectibles 1
  • 41 USA Toy Factory 1
  • 42 Madeline Woods Boutique 1
  • 43 Minifigs Bricks and More 1
  • 44 Bricks & Minifigs Pantego 1
  • 45 HappyPoppinFamily 1
  • 46 StarBrix Lego 1
  • 47 Nessie Bricks 1
  • 48 Rogue Brick Builders' Lounge 1
  • 49 Wimberley Toy Company 1
  • 50 Go Calendars and Games 1

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