Growth
Go! Calendars & Games against its category
The biggest tracked US toy store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Go! Calendars & Games's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | LEGO | -1.6% |
| 2 | Build-A-Bear Workshop | -14.7% |
| 3 | Learning Express Toys | +16.7% |
| 4 | Lakeshore Learning | -13.1% |
| 5 | American Girl | -3.5% |
| 6 | Fao Schwarz | - |
| 7 | Bricks & Minifigs | -3.2% |
| 8 | Through The Decades | +5.7% |
| 9 | Toys "R" Us | - |
| 10 | ABU Games | +18.7% |
| 94 | Go! Calendars & Games | -46.4% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Go! Calendars & Games locations across 10 US states. Arizona, Maine, and Michigan hold 30% of them.
Tracked stores by state
- Arizona 1
- Maine 1
- Michigan 1
- Minnesota 1
- New Hampshire 1
- Pennsylvania 1
- Tennessee 1
- Utah 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Go! Calendars & Games
Tracked chains Go! Calendars & Games customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Logan's Sports Collectibles
100
Pop City Utah
89
Harmons
73
Diner 248
63
Regal Northampton
60
Cloud City Games
58
Ute Petroleum
54
More trends