Growth
Bricks and Minifigs against its category
The biggest tracked US toy store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bricks and Minifigs's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
L
LEGO
|
-2.2% |
| 2 |
B
Build-A-Bear Workshop
|
-15.0% |
| 3 |
L
Learning Express Toys
|
+18.7% |
| 4 |
A
American Girl
|
-3.1% |
| 5 |
F
Fao Schwarz
|
- |
| 6 |
L
Lakeshore Learning
|
-23.6% |
| 7 |
B
Bricks & Minifigs
|
-3.9% |
| 8 | T Through The Decades | +3.9% |
| 9 |
S
Sir Troy's Toy Kingdom
|
- |
| 10 |
A
ABU Games
|
+18.9% |
| 54 |
B
Bricks and Minifigs
|
-8.6% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Bricks and Minifigs locations across 7 US states.
Customer overlap
Who shops at Bricks and Minifigs
Tracked chains Bricks and Minifigs customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
J
JAX Broomfield Outdoor Gear, Farm & Ranch
100
L
Lackland Commissary
94
Lackland Commissary
94
D
Dragon's Lair Comics & Fantasy
64
Dragon's Lair Comics & Fantasy
64
S
Santikos Entertainment
61
Santikos Entertainment
61
R
Rocket City Trash Pandas
58
C
Cinemark Alliance Town Center and XD
42
Cinemark Alliance Town Center and XD
42
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