Trends · data through September 2026

Toy Stores in New York

Iceflower tracks 119 stores from 89 toy store chains in New York. LEGO grew fastest over the last year, ahead of Build-A-Bear Workshop and Camp.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
89
Tracked stores
119
Consumer panel
130M+

Growth ranking

Fastest-growing tracked toy store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. LEGO and Build-A-Bear Workshop sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L LEGO logo LEGO - -1.6%
2 B Build-A-Bear Workshop logo Build-A-Bear Workshop - -14.5%
3 C Camp logo Camp - -62.4%
  • LEGO
  • Fao Schwarz
  • Build-A-Bear Workshop
  • American Girl
  • Casual Dragon Games
  • Clayton's Toys
  • Camp
  • Other tracked chains

Store footprint

Store map

119 tracked store locations in New York. The 7 largest tracked chains are highlighted.

  • LEGO (7)
  • Fao Schwarz (1)
  • Build-A-Bear Workshop (16)
  • American Girl (1)
  • Casual Dragon Games (2)
  • Clayton's Toys (1)
  • Camp (3)
  • Other tracked chains

Top tracked chains by store count

  • 1 B Build-A-Bear Workshop logo Build-A-Bear Workshop 16
  • 2 L LEGO logo LEGO 7
  • 3 C Camp logo Camp 3
  • 4 G Go! Calendars, Toys & Games logo Go! Calendars, Toys & Games 2
  • 5 B Babeland 2
  • 6 L Learning Express Toys logo Learning Express Toys 2
  • 7 T Toys "R" Us logo Toys "R" Us 2
  • 8 S Squishable logo Squishable 2
  • 9 L Lakeshore Learning logo Lakeshore Learning 2
  • 10 C Casual Dragon Games 2
  • 11 W Walt's Hobby 1
  • 12 L Lunar Toy Store 1
  • 13 I Image anime co. 1
  • 14 B Bricks and Minifigs West Babylon logo Bricks and Minifigs West Babylon 1
  • 15 T Time Warp Toys and Collectibles 1
  • 16 L Lullaby Baby 1
  • 17 V Valley Con 1
  • 18 K Kubiya Games 1
  • 19 A Adirondack Brick 1
  • 20 L Lollipop Toy Shop 1
  • 21 T The Compleat Strategist 1
  • 22 M Monster Creek logo Monster Creek 1
  • 23 T Toys 4 U 1
  • 24 K Kites of the Harbor 1
  • 25 P Project KE logo Project KE 1
  • 26 B Brick House Resellers 1
  • 27 G Greenpoint Toys 1
  • 28 K Kids Stop 1
  • 29 M M J Beanz 1
  • 30 B Bricks ROC! 1
  • 31 S Serenity Hobbies 1
  • 32 M Mind Games logo Mind Games 1
  • 33 M Millennium Games & Hobbies logo Millennium Games & Hobbies 1
  • 34 F Foxprowl Collectables 1
  • 35 B Brick's Clubhouse 1
  • 36 F Fao Schwarz logo Fao Schwarz 1
  • 37 S Stationery & Toy World 1
  • 38 D DII Toys 1
  • 39 U Uptown Bears 1
  • 40 S Shanti Maa Inc 1
  • 41 J JB Toys & Games 1
  • 42 I Infini1 Store 1
  • 43 L Lancaster Emporium 1
  • 44 A All About Toys 1
  • 45 T Toy World 1
  • 46 T The Wharf Shop 1
  • 47 O Onpoint Family Center 1
  • 48 T The Rare Bear 1
  • 49 N Novedades Variety Store 1
  • 50 H Hobby House Toys logo Hobby House Toys 1

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