Trends · data through July 2026

Toy Stores in Utah

Iceflower tracks 30 stores from 18 toy stores chains in Utah. LEGO grew fastest over the last year, ahead of Teton Toys and Bricks & Minifigs.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
18
Tracked stores
30
Consumer panel
130M+

Growth ranking

Fastest-growing tracked toy stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. LEGO and Teton Toys sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L LEGO logo LEGO - +5.8%
2 T Teton Toys logo Teton Toys - -4.2%
3 B Bricks & Minifigs logo Bricks & Minifigs - -7.3%
  • LEGO
  • Build-A-Bear Workshop
  • Teton Toys
  • Vortex Hobbies
  • Bricks & Minifigs
  • Hastur Games
  • Noggin Games
  • Other tracked chains

Store footprint

Store map

30 tracked store locations in Utah. The 7 largest tracked chains are highlighted.

  • LEGO (3)
  • Build-A-Bear Workshop (5)
  • Teton Toys (4)
  • Vortex Hobbies (1)
  • Bricks & Minifigs (4)
  • Hastur Games (1)
  • Noggin Games (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 B Build-A-Bear Workshop logo Build-A-Bear Workshop 5
  • 2 T Teton Toys logo Teton Toys 4
  • 3 B Bricks & Minifigs logo Bricks & Minifigs 4
  • 4 L LEGO logo LEGO 3
  • 5 H Hammond Toys, Hobbies and Dolls 1
  • 6 G Go! Calendars, Toys & Games logo Go! Calendars, Toys & Games 1
  • 7 G Gamer's Inn logo Gamer's Inn 1
  • 8 S Super Anime Store 1
  • 9 W Wishes 1
  • 10 P Platinum Toys Utah 1
  • 11 R Red Mountain Bricks 1
  • 12 W Wigglish Toys & Games 1
  • 13 B Blakfyre Games 1
  • 14 G Go! Calendars, Games, and Toys 1
  • 15 T Toad and Tricycle Games 1
  • 16 N Noggin Games 1
  • 17 H Hastur Games 1
  • 18 V Vortex Hobbies 1

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