Growth ranking
Fastest-growing tracked toy store chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. LEGO and Toys "R" Us sit in the high-growth half.
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 | LEGO | - | +3.5% |
| 2 | Toys "R" Us | - | +2.4% |
| 3 | Bricks & Minifigs | - | -2.8% |
| 4 | Lakeshore Learning | - | -9.3% |
| 5 | Build-A-Bear Workshop | - | -18.5% |
| 6 | Go! Calendars, Toys & Games | - | -75.4% |
- LEGO
- Build-A-Bear Workshop
- American Girl
- Learning Express Toys
- Grognard Games
- Red Raccoon Games
- Games Plus
- Other tracked chains
Store footprint
Store map
102 tracked store locations in Illinois. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 31 of the 102 stores (30%); 58 of the 68 tracked chains have a single store here. 0.8% of the tracked retail stores here are toy stores, against 0.7% across the United States.
- LEGO (5)
- Build-A-Bear Workshop (11)
- American Girl (1)
- Learning Express Toys (6)
- Grognard Games (1)
- Red Raccoon Games (1)
- Games Plus (1)
- Other tracked chains
Top tracked chains by store count
- 1 Build-A-Bear Workshop 11
- 2 Learning Express Toys 6
- 3 LEGO 5
- 4 Lakeshore Learning 5
- 5 Toys "R" Us 4
- 6 Go! Calendars, Toys & Games 3
- 7 Closet Collectibles 3
- 8 Bricks & Minifigs 3
- 9 The Wild Child 2
- 10 Titan Games 2
- 11 Marvin's Toy Store 1
- 12 Galena Kids 1
- 13 All Things Kids 1
- 14 RPS Toys 1
- 15 Toys Outlet 1
- 16 Toy de Jour 1
- 17 AnimeStuffStore.com 1
- 18 American Girl 1
- 19 Olivia's Playhouse 1
- 20 Cell-Toys Collectibles 1
- 21 Otherside Games 1
- 22 B Toys Zone 1
- 23 Too Cool Store 1
- 24 Parkway Presents 1
- 25 Brainstorm, Inc. 1
- 26 Sage Explorers 1
- 27 Funky Planet Toys & Gifts 1
- 28 Throwback Toys Chicago 1
- 29 Kids World 1
- 30 Fao Schwarz 1
- 31 Enchanted Toy Chest 1
- 32 Warp Drive Toys 1
- 33 Galactic Force 1
- 34 Purple Me Green 1
- 35 Board Knight 1
- 36 Go! Calendars Toys & Games 1
- 37 Mom and Pops 1
- 38 Toys Et Cetera 1
- 39 Grognard Games 1
- 40 Red Raccoon Games 1
- 41 Games Plus 1
- 42 Rotofugi 1
- 43 Hotsaucegames.com 1
- 44 Building Blocks Toy Store 1
- 45 Nakama Toys 1
- 46 Gingerbread House Toys 1
- 47 GriffoNest Games 1
- 48 Galt Baby 1
- 49 Berwyn's Toys and Trains 1
- 50 Pumpkin Moon 1
More trends