Growth
Toys "R" Us against its category
The biggest tracked US toy store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Toys "R" Us's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
L
LEGO
|
-2.2% |
| 2 |
B
Build-A-Bear Workshop
|
-15.0% |
| 3 |
L
Learning Express Toys
|
+18.7% |
| 4 |
A
American Girl
|
-3.1% |
| 5 |
F
Fao Schwarz
|
- |
| 6 |
L
Lakeshore Learning
|
-23.6% |
| 7 |
B
Bricks & Minifigs
|
-3.9% |
| 8 | T Through The Decades | +3.9% |
| 9 |
S
Sir Troy's Toy Kingdom
|
- |
| 10 |
A
ABU Games
|
+18.9% |
| 11 |
T
Toys "R" Us
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
38 tracked Toys "R" Us locations across 20 US states.
Tracked stores by state
- California 5
- Texas 4
- Illinois 3
- Maryland 3
- Michigan 3
- Colorado 2
- Louisiana 2
- New Jersey 2
- New York 2
- Virginia 2
- Iowa 1
- Indiana 1
- Kansas 1
- Minnesota 1
- North Carolina 1
- Nebraska 1
- Oregon 1
- Pennsylvania 1
- Tennessee 1
- Utah 1
Customer overlap
Who shops at Toys "R" Us
Tracked chains Toys "R" Us customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Rich's Fresh Market
100
L
La Tienda Michoacana
97
A
American Dream
78
American Dream
78
M
Mall Of America
63
H
Hy-Vee Distribution
61
Hy-Vee Distribution
61
P
Port Hueneme Commissary
58
More trends