Growth
Build-A-Bear Workshop against its category
The biggest tracked US toy store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Build-A-Bear Workshop's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | LEGO | -1.6% |
| 2 | Build-A-Bear Workshop | -14.7% |
| 3 | Learning Express Toys | +16.7% |
| 4 | Lakeshore Learning | -13.1% |
| 5 | American Girl | -3.5% |
| 6 | Fao Schwarz | - |
| 7 | Bricks & Minifigs | -3.2% |
| 8 | Through The Decades | +5.7% |
| 9 | Toys "R" Us | - |
| 10 | ABU Games | +18.7% |
Share of tracked category spend, indexed
Store footprint
Store map
321 tracked Build-A-Bear Workshop locations across 46 US states. California, Texas, and Florida hold 31% of them.
Tracked stores by state
- California 39
- Texas 36
- Florida 23
- New York 16
- Pennsylvania 13
- New Jersey 12
- Ohio 12
- Tennessee 12
- Virginia 12
- Illinois 11
- Georgia 9
- Missouri 8
- Indiana 7
- Maryland 7
- North Carolina 7
- Arizona 6
- Massachusetts 6
- Wisconsin 6
- Colorado 5
- Louisiana 5
- Michigan 5
- South Carolina 5
- Utah 5
- Alabama 4
- Connecticut 4
- Kentucky 4
- Nevada 4
- Washington 4
- Iowa 3
- Minnesota 3
- New Hampshire 3
- Oklahoma 3
- Oregon 3
- Arkansas 2
- Delaware 2
- Idaho 2
- Kansas 2
- Mississippi 2
- New Mexico 2
- Maine 1
- Montana 1
- North Dakota 1
- Nebraska 1
- Rhode Island 1
- South Dakota 1
- West Virginia 1
Customer overlap
Who shops at Build-A-Bear Workshop
Tracked chains Build-A-Bear Workshop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Target
100
BoxLunch
100
Hot Topic
100
LEGO
57
Five Below
51
Disney Store
39
Miniso
36
Walt Disney World
33
Disneyland Resort
32
More trends