Growth
Trader Joe's against its category
The biggest tracked US upscale & natural grocers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Trader Joe's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Trader Joe's | +3.6% |
| 2 | Wegmans | -2.1% |
| 3 | Whole Foods Market | -1.0% |
| 4 | Sprouts Farmers Market | +1.1% |
| 5 | The Fresh Market | -4.2% |
| 6 | Natural Grocers | -0.2% |
| 7 | Fresh Thyme Market | -10.0% |
| 8 | Harmons | -0.5% |
| 9 | Heinen's | -2.2% |
| 10 | Sendik's | -0.6% |
Share of tracked category spend, indexed
Store footprint
Store map
615 tracked Trader Joe's locations across 42 US states and DC. California, New York, and Washington hold 45% of them.
Tracked stores by state
- California 212
- New York 34
- Washington 30
- Florida 29
- Massachusetts 24
- Illinois 23
- Texas 21
- Arizona 20
- New Jersey 19
- Virginia 17
- Oregon 15
- Pennsylvania 15
- North Carolina 13
- Maryland 12
- Georgia 10
- Minnesota 10
- Nevada 10
- Colorado 9
- Connecticut 9
- Michigan 9
- Ohio 7
- Tennessee 7
- District of Columbia 6
- Missouri 5
- Utah 5
- Indiana 4
- South Carolina 4
- Alabama 3
- Idaho 3
- Kentucky 3
- Louisiana 3
- New Hampshire 3
- New Mexico 3
- Wisconsin 3
- Delaware 2
- Iowa 2
- Kansas 2
- Nebraska 2
- Oklahoma 2
- Rhode Island 2
- Arkansas 1
- Maine 1
- Vermont 1
Customer overlap
Who shops at Trader Joe's
Tracked chains Trader Joe's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends