Trends · data through September 2026

Leisure & Travel trends in Santa Maria-Santa Barbara, CA

Iceflower tracks 180 stores from 171 leisure & travel chains in Santa Maria-Santa Barbara, CA.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
171
Tracked stores
180
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below.

# Chain YoY growth
RankChainRank movementYoY growth
1 Motel 6 - -46.3%
  • Hotels & Rentals
  • Movie Theater
  • Motel
  • Music Venue
  • Park
  • Golf Course
  • Entertainment Location
  • Other categories

Store footprint

Store map

180 tracked store locations in Santa Maria-Santa Barbara, CA, colored by category. The top 5 chains by store count run 14 of the 180 stores (8%); 166 of the 171 tracked chains have a single store here. 37% of the tracked leisure & travel stores here are hotels & rentals, against 28% across California.

  • Hotels & Rentals (66)
  • Movie Theater (9)
  • Motel (9)
  • Music Venue (9)
  • Park (6)
  • Golf Course (6)
  • Entertainment Location (5)
  • Other categories

Top tracked chains by store count

  • 1 Motel 6 6
  • 2 Elks Lodge 2
  • 3 GameStop 2
  • 4 American Legion 2
  • 5 Hampton Inn & Suites 2
  • 6 Fairview Theater 1
  • 7 Lobero Theatre 1
  • 8 Alaska Airlines 1
  • 9 Twin Lakes Golf Course 1
  • 10 Vinland Hotel and Lounge 1
  • 11 The Hitchcock Cinema & Public House 1
  • 12 Wheel Fun Rentals 1
  • 13 Mission Dam 1
  • 14 The Arts Connection 1
  • 15 Santa Ynez Chumash Powwow 1
  • 16 Cue & Cushion Family Recreation 1
  • 17 New Cuyama Airport 1
  • 18 Montecito Inn 1
  • 19 Los Alamos Gallery 1
  • 20 New Haven Inn 1
  • 21 Santa Maria Gun Club 1
  • 22 Solvang Theaterfest 1
  • 23 Solvang Farmer Pumpkin Patch 1
  • 24 Santa Barbara Art 1
  • 25 The Inn at East Beach 1
  • 26 Gallery 113 1
  • 27 Santa Barbara Bowl 1
  • 28 Santa Barbara Sunrise RV Park 1
  • 29 Solvang Park 1
  • 30 Sideways Inn 1
  • 31 Winchester Canyon Gun Club 1
  • 32 Rose Garden Inn 1
  • 33 Solvang 1
  • 34 Lotus Of Lompoc 1
  • 35 Santa Barbara Museum of Natural History 1
  • 36 SBIFF Film Center 1
  • 37 The Tully 1
  • 38 Summerland Beach 1
  • 39 Santa Ynez Chumash Museum and Cultural Center 1
  • 40 Days Inn 1
  • 41 Amtrak 1
  • 42 The Ratpack 1
  • 43 Santa Barbara Goleta 1
  • 44 Vandenberg Rod & Gun Club 1
  • 45 Santa Maria Ca 1
  • 46 Montecito Village Travel 1
  • 47 Santa Barbara Museum of Art 1
  • 48 Whiskey Richards 1
  • 49 Paddle Sports Center 1
  • 50 Orcutt American Little League 1

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