Growth
Howard Johnson against its category
The biggest tracked US hotels & rentals by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Howard Johnson's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Choice Hotels
|
-5.3% |
| 2 |
H
Hampton Inn & Suites
|
-1.0% |
| 3 |
C
Courtyard by Marriott
|
-2.4% |
| 4 |
H
Holiday Inn Express & Suites
|
+4.1% |
| 5 |
M
Marriott
|
-1.7% |
| 6 |
H
Hilton
|
+0.5% |
| 7 |
R
Residence Inn
|
+2.9% |
| 8 |
P
Potawatomi Hotel
|
+7.5% |
| 9 |
H
Hilton Garden Inn
|
-1.3% |
| 10 |
F
Fairfield Inn & Suites
|
+1.7% |
| 108 |
H
Howard Johnson
|
-11.3% |
Share of tracked category spend, indexed
Store footprint
Store map
71 tracked Howard Johnson locations across 27 US states.
Tracked stores by state
- California 8
- New Jersey 7
- Florida 6
- Texas 5
- Virginia 5
- Arizona 4
- Georgia 4
- New York 4
- Michigan 3
- South Carolina 3
- Louisiana 2
- Massachusetts 2
- Maryland 2
- Nevada 2
- Tennessee 2
- Colorado 1
- Illinois 1
- Indiana 1
- Kentucky 1
- Maine 1
- Montana 1
- New Mexico 1
- Ohio 1
- Oklahoma 1
- Pennsylvania 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Howard Johnson
Tracked chains Howard Johnson customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Disneyland Resort
78
Disneyland Resort
78
More trends